There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
News tagged with: #ad pages #10% increase #ralph lauren

Other Publishing stories related to: 'There Are More Scented Ads in Magazines this Year'

Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #procter gamble #ripple effects #production companies

PRH Earnings Dip in 'Transformative Year'

Although operating EBIT fell 4.9% in the year at Penguin Random House, executives at parent company Bertelsmann had nothing but good things to say about the results from the world’s largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good things

The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jay lauf

Amazon Publishing UK plans 500 titles this year

Amazon Publishing plans to release more than 500 titles in the UK this year, the company's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
More news stories like this |

JRR Tolkien translation of Beowulf to be published after 90-year wait

The Hobbit and Lord of the Rings author's version of epic Anglo-Saxon poem fleshes out heroes' past, says son who edited manuscriptHwæt! Almost 90 years after JRR Tolkien translated the 11th-century poem Beowulf, The Lord of the Rings author's version of the epic story is to be published for the... Continue reading at The Guardian

[ The Guardian | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge bestseller

Henry wins Romantic Novel of the Year Award

Veronica Henry has won the 2014 Romantic Novelists Association’s Romantic Novel of the Year... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #veronica henry

Amazon Prime price jumps to $99 per year

Amazon is tacking $20 onto the price of its Amazon Prime service, bringing the yearly cost to $99.This is the first price hike for Amazon Prime since it was introduced nine years ago. The service originally included just free two-day shipping on most orders, but has since expanded to offer Prime... Continue reading at PC World

[ PC World | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon prime #price hike #kindle devices #existing members #higher rate

More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sally green #charlie higson #ya literature

Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
More news stories like this |

GABBS & SIBA’s Second Year Proves A Success

This past weekend, with an emphasis on education and bookseller and author togetherness, GABBS & SIBA’s show in the Springtime was a success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past weekend

Monthly Magazine #2: Ebooks Around the World

Our digital magazine for March focuses on ebook businesses and initiatives around the world, from sales to format, enhanced content to devices. Download your copy here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #enhanced content

Tin House: 15 Years of Fostering Lively, Diverse Literature

Portland's Tin House Press, born out of the eponymous magazine, continues to foster a community of engaged readers interested in eclectic small press publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tin house

UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share

Indie Creators Self-Publish 1,000 Comics on ComiXology in One Year

On the one-year anniversary of the service, digital comics locus ComiXology says it now offers more than 1,000 titles through its self-publishing platform Submit. Continue reading at Wired

[ Wired | 2014-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-year anniversary

Is the LRB one of the best magazines in the world?

The London Review of Books has become the most successful – and controversial – literary publication in Europe. Just what is Mary-Kay Wilmers, its 75-year-old editor, getting so right?The offices of the London Review of Books are situated on the top two floors of a Georgian townhouse in the... Continue reading at The Guardian

[ The Guardian | 2014-03-09 00:00:00 UTC ]
More news stories like this |

IndiCo: Year One of NACS’s Indie Store Arm

At the 2013 Campus Market Expo (CAMEX) in Kansas City, Mo., the National Association of College Stores (NACS) announced the launch of IndiCo, a new subsidiary that will assist its 1,450 independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kansas city #national association

Cardinal fashion sins! Headlines to look out for in My Pope magazine

Silvio Berlusconi's publishing house has launched a glossy magazine dedicated to Pope Francis, with photographs and a pull-out centrefold. Here are a few ideas for the next issue …Pope Francis is no ordinary celebrity, but until recently he was lacking one of global fame's most common... Continue reading at The Guardian

[ The Guardian | 2014-03-05 00:00:00 UTC ]
More news stories like this |

Children's reading levels 'flatline from Year 6'

There is something “seriously amiss with the way secondary schools encourage young people... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading levels

Digital Ad Growth About to Offset Print Decline

News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news websites #online publishers #digital growth