The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-14 00:00:00 UTC ]
News tagged with: #site appeared #creative potential #coming weeks

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New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Bologna at 50: Looking Back, Forging Ahead

For many children's book industry professionals around the globe, a trip to the Bologna Children's Book Fair has become a familiar, and always welcome, rite of spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #forging ahead #book fair


PSA: Kindle iOS app users should not update to version 3.6.1

This one's coming straight from the horse's mouth. Amazon is acknowledging a "known issue" with version 3.6.1 of its Kindle app for iOS -- the company is recommending that current users avoid the latest update, which hit the App Store today. According to TUAW, the new version may completely... Continue reading at Engadget

[ Engadget | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll find


Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke


Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority shareholder #leonard riggio #book chain


Germany backs out of World Book Night 2013

After only one year Germany's participation in international World Book Night celebrations... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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With New Plan, APP Works to Win Back Customers

After announcing in early February that it had discontinued sourcing paper from threatened Indonesian rainforests, a representative of Singapore-based Asia Pulp & Paper (APP) was at the International Toy Fair Show in New York last week to explain the policy to toy companies and children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early february #toy companies #book publishers


France’s ActuaLitté Celebrates 5th Anniversary, Acquires Kids Site

Five years old today, Paris-based literary magazine ActuaLitté has just acquired Neverending Stories, the first French website dedicated to children’s and YA books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya books


Actualitté.com acquires LesHistoiresSansFin site

France’s leading books website Actualitté.com has acquired the children’s and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish


Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contentious relationship #increase revenues #publishing houses #digital offerings #search giant #cultural center #bottom line


The Predecessor To Google Books, Facebook Graph Search, And Rewind.me--In The Early 1900s

You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company

[ Fast Company | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york observer #group called #living history


Wikipedia launches travel site Wikivoyage on January 15

Move over Michelin and Frommer. There's a new guide to travel in town, and it comes from the creators of Wikipedia. Wikivoyage, currently in beta, will be ready for prime time on January 15, according to the travel site Skift. Earlier this week, Wikipedia founder Jimmy Wales said during an... Continue reading at PC World

[ PC World | 2013-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime time #comedy central #colbert report


‘The Hobbit’ on Top; ‘Fifty Shades’ Is Back

J.R.R. Tolkien’s The Hobbit continues as the #1 book on social media, according to CoverCake, a company that uses analytical tools to track what’s trending on social media, its popularity obviously being driven by the movie. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades


Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #touchscreen devices #big year


Publishers Lunch Opens “Bookateria” Book Discovery Site with Random House

Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #book discovery


Hearst Puts a Toe Back in Trade Publishing

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #hearst corp


Three Booksellers Look Back

For the past decade the American Booksellers Association has been warning about the need for succession plans and the graying of booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade


Amazon bringing Voice Guide and Explore by Touch features to Kindle Fires for vision-impaired users

Amazon's been attuned to the needs of its vision-impaired customers for years, first rolling out text-to-speech technology on its original Kindle e-reader years ago. Today the company revealed plans to add to that feature set in its Kindle Fire and Fire HD (7-inch) tablets with Voice Guide and... Continue reading at Engadget

[ Engadget | 2012-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature set #reads aloud #book titles


Minister backs Six Book Challenge expansion

Politicians have backed the Reading Agency's Six Book Challenge in an attempt to improve... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #book challenge