The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-14 00:00:00 UTC ]
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BA backs indie's high street shopping campaign

An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Back to School

Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail channels #reluctant readers #licensed titles #increasingly made #licensed books #school libraries

Publishers and Apple hit back at DOJ

Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Banville to bring back Chandler

Raymond Chandler is the latest classic author to have a current writer take on his mantle, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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Profit drops at Penguin in first half 2012

Penguin profits have dropped by £20m in the first half of 2012 to £22m, nearly... Continue reading at The Bookseller

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
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Informa’s academic division up 6% in first half

Taylor and Francis’ parent company Informa saw revenue growth in its academic division of 6... Continue reading at The Bookseller

[ The Bookseller | 2012-07-25 00:00:00 UTC ]
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Rosen calls for backing for reading for pleasure

Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Department for Education backing Reading for Pleasure

Representatives from across the industry met yesterday (19th July) to discuss reading for... Continue reading at The Bookseller

[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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QuadrantOne Unveils Targeting Tools For Newspaper Sites

QuadrantOne, an online ad platform created by a consortium of newspaper publishers, including Gannett, Hearst, the New York Times Co. and Tribune, is introducing three new ad management tools intended to improve targeting and measurement of online ad ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-18 00:00:00 UTC ]
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'Self' Jumps on Curation Trend With New Site

With the Web and social media at their fingertips, the style-minded need not wait for the fashion establishment to dispense its monthly advice. Increasingly, they’re taking matters into their own hands, blogging, creating collections on Pinterest and other social sharing sites, or, to use the... Continue reading at AdWeek

[ AdWeek | 2012-07-06 00:00:00 UTC ]
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Australian Daily Herald Sun Launches Hybrid iPad App, Created With WoodWing

The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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EC v-p backs calls for reduced VAT on ebooks

The vice-president of the European Commission, Neelie Kroes, has backed a call by European... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Penguin slinks back into ebook lending for New York City libraries, with a possible catch

You might say Penguin has had a rocky relationship with libraries. That looks to be on the tentative mend, as the publisher and 3M have together cut deals with the Brooklyn Public Library and New York Public Library to bring Penguin's ebook catalog back as part of a test program. Under the terms... Continue reading at Engadget

[ Engadget | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cut deals #rocky relationship #ebook lending #book publisher

OPA Study Reveals Attitudes of Today’s Tablet User

New York, NY − June 18, 2012 − The Online Publishers Association (OPA) has released “A Portrait of Today’s Tablet User – Wave II,” a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Duffy backs Manchester library protest

Poet Laureate Carol Ann Duffy has signed a petition calling on Manchester City Council to halt... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Book sales bounce back

Printed book sales rebounded after a poor week, with Nielsen BookScan reporting spending surged... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Galaxy steps back from National Book Awards

Galaxy may discontinue its sponsorship of the National Book Awards, with the award’s... Continue reading at The Bookseller

[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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Early News Apps Evolve Based on Lessons Learned, User Demands

When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gain revenue #attract audiences #important medium #newspaper publishers #apple introduced #lessons learned #ipad tablet