The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-14 00:00:00 UTC ]
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Oliver back on top of the charts

Jamie Oliver's new cookbook has climbed to the top of the official book charts, scoring the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Autumn half-term break boosts book market

Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Turnover up 2% at Bloomsbury in first half

Bloomsbury has seen its turnover increase in the six month period ending August 31st 2012, but... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Indiebound creates indie recommendation site

The Booksellers Association’s IndieBound scheme is creating a consumer-facing website of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Kindle Users To Get Refunds And Lower Prices on E-Books After Settlement

Buy a lot of ebooks? Thank your state attorney general for the credit you'll get next year. Continue reading at AllThingsD

[ AllThingsD | 2012-10-14 00:00:00 UTC ]
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Complex Media Launches Alternative Food Media Site

Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
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Sports Illustrated Relaunches Mobile Site

Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
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Hearst Reboots Mobile Mag Sites in Ad Push

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[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Twitter Co-Founders' New Site, Medium, Will Open to Public in New Year

Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Apple backs off in EU ebook antitrust case

Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff

[ Stuff | 2012-09-20 00:00:00 UTC ]
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PA half year: Fiction ebook sales increased 188%

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[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Anobii puts back indie affiliation scheme

Anobii has postponed until 2013 an affiliation scheme it devised to enable independent... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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French Media Sites Demand Google Pay for Using Their Content

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[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
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Back to school boost for booksellers

Book sales jumped by more than £1m last week as sales of academic titles helped to offset... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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Mobile commerce site from Blackwell’s

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[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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Hachette UK and Commonwealth sees 8% sales drop in first half

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[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
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Will Paid Reviews Bite Amazon Back?

At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic

[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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Local News Sites Form New Trade Association

Next month, at the annual Block by Block conference for local news sites, around 100 independent publishers will celebrate the launch of a new nonprofit trade group that will offer support for the growing hyperlocal news industry. Local Indepe ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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