The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-14 00:00:00 UTC ]
News tagged with: #site appeared #creative potential #coming weeks

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Minister backs Six Book Challenge expansion

Politicians have backed the Reading Agency's Six Book Challenge in an attempt to improve... Continue reading at The Bookseller

[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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How A Congresswoman Is Asking Reddit Users To Re-shape Copyright Laws

Zoe Lofgren wants Netizens to help craft laws that protect the future of the Net itself. Zoe Lofgren, Chair of the House Ethics Committee, has published a thought-provoking article about the legal tactic of seizing of domain names when the owners are accused of copyright infringement. She... Continue reading at Fast Company

[ Fast Company | 2012-11-20 00:00:00 UTC ]
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Penguin buys back Puffin Book Club

Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Booksellers back Hodge on Amazon tax avoidance

Tim Godfray, chief executive of the Booksellers Association, has backed the stance taken by House... Continue reading at The Bookseller

[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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Oliver back on top of the charts

Jamie Oliver's new cookbook has climbed to the top of the official book charts, scoring the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Autumn half-term break boosts book market

Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Turnover up 2% at Bloomsbury in first half

Bloomsbury has seen its turnover increase in the six month period ending August 31st 2012, but... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Indiebound creates indie recommendation site

The Booksellers Association’s IndieBound scheme is creating a consumer-facing website of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Kindle Users To Get Refunds And Lower Prices on E-Books After Settlement

Buy a lot of ebooks? Thank your state attorney general for the credit you'll get next year. Continue reading at AllThingsD

[ AllThingsD | 2012-10-14 00:00:00 UTC ]
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Complex Media Launches Alternative Food Media Site

Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #food space

Sports Illustrated Relaunches Mobile Site

Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
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Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Twitter Co-Founders' New Site, Medium, Will Open to Public in New Year

Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD

[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Apple backs off in EU ebook antitrust case

Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff

[ Stuff | 2012-09-20 00:00:00 UTC ]
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PA half year: Fiction ebook sales increased 188%

Sales of digital fiction books increased by 188% in value terms in the first half of the year,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Anobii puts back indie affiliation scheme

Anobii has postponed until 2013 an affiliation scheme it devised to enable independent... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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Back to school boost for booksellers

Book sales jumped by more than £1m last week as sales of academic titles helped to offset... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published content #including google