Capturing More User Info in a Less Creepy Way

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their social identities (and real-life profiles) to a publisher’s site. Online commenting platform Disqus would like some of that attention. The San Francisco-based company, whose network reaches more than 1 billion unique visitors a month, is launching its own social sign-on tool called AudienceSync. Disqus CEO Daniel Ha said the tool will help publishers and their advertisers better connect with the 1.5 million people who create a Disqus profile each month. He described Disqus users as a “prime target for advertisers to reach” because accounts are specifically created to participate with and share content via comments. In other words, they’re engaged consumers. “A lot of the interest we’ve had with AudienceSync so far is publishers wanting to create accounts so their audience becomes something very valuable in the eyes of advertisers,” Ha said, noting that roughly a half-dozen publishers such as The Daily Meal have participated in the tool’s prelaunch testing. Similar to Facebook’s Custom Audiences ad targeting, a publisher can use AudienceSync to collect users’ email addresses and match them up with brands’ existing customer email databases. Once that’s done, any AudienceSync user... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-13 00:00:00 UTC ]
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How Reagan captured the presidency, and the right captured politics

Rick Perlstein completes his study of the rise of America’s conservative movement. Continue reading at The Washington Post

[ The Washington Post | 2020-08-28 12:00:00 UTC ]
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These women divers are living legends. How novelist Lisa See captured their story

Bestselling novelist Lisa See brings'The Island of Sea Women' to the L.A. Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-08 15:00:51 UTC ]
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NetGalley data breach may have exposed user information

Digital advance-copy service NetGalley has revealed it suffered a data breach just before Christmas that may have exposed members' information. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 00:17:57 UTC ]
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Thanksgiving is a time to grieve, read and remember. Two new books capture the mood.

Two recently published and appealingly idiosyncratic memoirs reflect this week’s autumnal spirit. Continue reading at The Washington Post

[ The Washington Post | 2020-11-25 14:00:00 UTC ]
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A rock photographer who captured John Lennon, Mick Jagger and Gene Simmons looks back on a charmed life

Bob Gruen’s “Right Place, Right Time” is a low-key chronicle of a man going with the flow. Continue reading at The Washington Post

[ The Washington Post | 2020-11-04 14:40:16 UTC ]
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Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users

The world's largest trade show registered 4,165 buyer and sellers on its Frankfurt Rights platform, 2,388 on the B2B 'matchmaking tool.' The post Overall Frankfurter Buchmesse Digital Attendance: 200,000 Users appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-19 08:14:46 UTC ]
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Frankfurter Buchmesse Draws 148,000 Users from 183 Countries

With 3,627 events on Frankfurt's digital events calendar for the week, the trade show has kept a big conversation going online. The post Frankfurter Buchmesse Draws 148,000 Users from 183 Countries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-16 18:51:44 UTC ]
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Barnes & Noble says shopper info may have been taken in hack

Barnes & Noble said the personal information of its shoppers may have been stolen after its computer systems were hacked Continue reading at ABC News

[ ABC News | 2020-10-15 15:58:05 UTC ]
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As schools reopen, pediatricians call for morning screenings, multilingual info

Pediatricians from the Somos network say input from community physicians is essential to safely reopening the city's schools. On Tuesday they unveiled a set of recommendations for city officials at... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-08-13 14:05:40 UTC ]
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Call for Info: Faith-based Kids Books

Requesting pitches by August 5 from publishers on upcoming titles and trends in faith-based children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-27 04:00:00 UTC ]
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‘Mexican Gothic’ is a creepy, intoxicating mystery that’s almost impossible to put down

Silvia Moreno-Garcia has crafted a feminist horror novel inspired by Gothic classics with nods to macabre fairy tales. Continue reading at The Washington Post

[ The Washington Post | 2020-06-30 05:00:59 UTC ]
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Connie Schultz’s ‘The Daughters of Erietown’ captures four generations of women in a hardscrabble Ohio town

This quiet, Anne Tyler-esque novel is a reminder that gentler times were not always gentle, that life is filled with hardship even without existential threats. Continue reading at The Washington Post

[ The Washington Post | 2020-06-08 12:00:00 UTC ]
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The story behind ‘The Great Realisation,’ a post-pandemic bedtime tale that has captured the hearts of millions

A video-poem by Tom Roberts has caught the attention of Hollywood and will likely become a children’s book. Continue reading at The Washington Post

[ The Washington Post | 2020-05-14 11:00:00 UTC ]
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Aligning the User Data That Websites and Apps Collect With What Consumers Expect

With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Translating a Quality User Experience From Print Into Digital

Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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Finally, a novel that captures the inanity of the Trump era. It isn’t pretty.

Stephen Wright’s “Processed Cheese” is crazy, crude and completely of the moment. Continue reading at The Washington Post

[ The Washington Post | 2020-01-21 17:04:44 UTC ]
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Capturing a Unique World: Spotlight on Wanda E. Brunstetter

The New York Times–bestselling author kicks off her latest series with The Crow’s Call, a mystery set in Amish country. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
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The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek

[ AdWeek | 2019-12-05 21:44:16 UTC ]
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Did you know about this deleted subplot in You’ve Got Mail about a creepy author?

Thanksgiving is this week, which can only mean one thing: we’ve entered high You’ve Got Mail season. I’ve seen the movie at least a dozen times, so when today I endeavored to find an exact quote—for a blog post about Barnes & Noble, the IRL Fox Books-turned-lone-reed—I was not expecting my... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-25 17:58:34 UTC ]
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