Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their social identities (and real-life profiles) to a publisher’s site. Online commenting platform Disqus would like some of that attention. The San Francisco-based company, whose network reaches more than 1 billion unique visitors a month, is launching its own social sign-on tool called AudienceSync. Disqus CEO Daniel Ha said the tool will help publishers and their advertisers better connect with the 1.5 million people who create a Disqus profile each month. He described Disqus users as a “prime target for advertisers to reach” because accounts are specifically created to participate with and share content via comments. In other words, they’re engaged consumers. “A lot of the interest we’ve had with AudienceSync so far is publishers wanting to create accounts so their audience becomes something very valuable in the eyes of advertisers,” Ha said, noting that roughly a half-dozen publishers such as The Daily Meal have participated in the tool’s prelaunch testing. Similar to Facebook’s Custom Audiences ad targeting, a publisher can use AudienceSync to collect users’ email addresses and match them up with brands’ existing customer email databases. Once that’s done, any AudienceSync user... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-13 00:00:00 UTC ]
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Rick Perlstein completes his study of the rise of America’s conservative movement. Continue reading at The Washington Post
[ The Washington Post | 2020-08-28 12:00:00 UTC ]
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Alison L. Strayer is an award-winning writer and translator. Her work has been shortlisted twice for the Governor’s General Award for Literature and for Translation. Her translation of Annie Ernaux’s The Years was shortlisted for the Man Booker International Prize in 2019 and won the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-19 08:59:35 UTC ]
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One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World
[ PC World | 2023-04-14 14:57:40 UTC ]
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To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian
[ The Guardian | 2022-11-17 16:49:24 UTC ]
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What's going on with Kindle? See what changes are coming to return policies, file formats, and ebook lending at Amazon. Continue reading at Book Riot
[ Book Riot | 2022-10-19 10:40:00 UTC ]
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Namwali Serpell's second novel follows a woman grieving the loss of her brother. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 12:00:27 UTC ]
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One person joked that he was pretty sure the Missouri Senator's book would "fall well short of expectations." Continue reading at HuffPost
[ HuffPost | 2022-07-28 23:29:02 UTC ]
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'Mercury Pictures Presents’ shows how war affects the lives of a cast of characters connected through a Hollywood studio Continue reading at The Washington Post
[ The Washington Post | 2022-07-26 14:06:22 UTC ]
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Columns by Ira Berkow go beyond the statistics to describe the essence of the game and those who have played it. Continue reading at The Washington Post
[ The Washington Post | 2022-07-15 12:00:28 UTC ]
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The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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On February 17, Amazon implemented dramatic changes on ComiXology, prompting heavy backlash from the comic book community. Continue reading at Book Riot
[ Book Riot | 2022-02-25 11:30:00 UTC ]
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Juhea Kim's "Beasts of a Little Land" captures the dualities of Korean history but ties up symbols too tightly in the service of grand ambitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-14 15:00:20 UTC ]
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Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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‘Winter Recipes From the Collective’ is delicate and spare — beautiful even in its starkness. Continue reading at The Washington Post
[ The Washington Post | 2021-11-04 13:00:00 UTC ]
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‘Wholehearted Faith,’ completed by her husband and colleagues, is both radical and welcoming. Continue reading at The Washington Post
[ The Washington Post | 2021-10-27 11:00:00 UTC ]
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You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget
[ Engadget | 2021-09-25 17:30:41 UTC ]
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‘Talk to Me,’ by T.C. Boyle, was inspired by a 1970s experiment in which researchers tried to teach a young chimpanzee American Sign Language. Continue reading at The Washington Post
[ The Washington Post | 2021-09-20 12:00:00 UTC ]
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The white woman behind the popular Instagram account @soyouwanttotalkabout has apologised after claims that she has co-opted the black author’s brandThe white woman behind an Instagram account with almost three million followers has apologised for the “harm” she caused to bestselling black... Continue reading at The Guardian
[ The Guardian | 2021-08-16 16:19:00 UTC ]
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The prolific author mines her own experience in a novel about a woman struggling to accept the death of her husband. Continue reading at The Washington Post
[ The Washington Post | 2021-08-09 13:00:00 UTC ]
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