Capturing More User Info in a Less Creepy Way

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their social identities (and real-life profiles) to a publisher’s site. Online commenting platform Disqus would like some of that attention. The San Francisco-based company, whose network reaches more than 1 billion unique visitors a month, is launching its own social sign-on tool called AudienceSync. Disqus CEO Daniel Ha said the tool will help publishers and their advertisers better connect with the 1.5 million people who create a Disqus profile each month. He described Disqus users as a “prime target for advertisers to reach” because accounts are specifically created to participate with and share content via comments. In other words, they’re engaged consumers. “A lot of the interest we’ve had with AudienceSync so far is publishers wanting to create accounts so their audience becomes something very valuable in the eyes of advertisers,” Ha said, noting that roughly a half-dozen publishers such as The Daily Meal have participated in the tool’s prelaunch testing. Similar to Facebook’s Custom Audiences ad targeting, a publisher can use AudienceSync to collect users’ email addresses and match them up with brands’ existing customer email databases. Once that’s done, any AudienceSync user... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-13 00:00:00 UTC ]
News tagged with: #email address #biggest change

Other Publishing stories related to: 'Capturing More User Info in a Less Creepy Way'


Capturing More User Info in a Less Creepy Way

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their... Continue reading at AdWeek

[ AdWeek | 2013-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email address #biggest change


How Reagan captured the presidency, and the right captured politics

Rick Perlstein completes his study of the rise of America’s conservative movement. Continue reading at The Washington Post

[ The Washington Post | 2020-08-28 12:00:00 UTC ]
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The Memories of Streets: A Reading List of NYC Books That Capture the City’s Many Sides

By instinct and intention, I have been reading books about New York or set in New York since I was a kid. Each one uncovers a facet of the city. Together they form my picture of the life that is hidden inside its buildings or around the corner. Some of these titles, I read when […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-14 09:51:18 UTC ]
More news stories like this | News stories tagged with: #reading books


AIDS Activist’s Memoir Captures History

‘Love is Greater Than AIDS’ (R&L, Apr.), a memoir by the late Rev. A. Stephen Pieters, describes his watershed interview with Tammy Faye Bakker in 1985 as well as decades of AIDS activism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Amazon is officially killing the Comixology app, forcing users over to Kindle

Amazon has begun notifying Comixology users that they’ll no longer be able to read comics on the app come December 4. Comixology is merging with the Kindle app, and users’ libraries will soon only be accessible via the latter. The move caps off the ruination of... Continue reading at Engadget

[ Engadget | 2023-11-15 21:39:11 UTC ]
More news stories like this | News stories tagged with: #graphic novels #reading progress #important update #specific titles #moving forward #remain intact #manga #libraries #kindle


Goodreads Asks Users to Help Combat ‘Review Bombing’

In an October 30 message, Goodreads officials urged users to report activity designed to “harass readers or authors, or attempt to artificially deflate or inflate the overall rating” of books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Cambridge University Press Reaches 100-Million User Milestone

With students accessing the system from 170 countries, Cambridge University Press & Assessment is ahead of its anticipated schedule. The post Cambridge University Press Reaches 100-Million User Milestone appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-03 20:46:43 UTC ]
More news stories like this | News stories tagged with: #cambridge university press


A Poet Captures the Terror of Life in an Authoritarian State

A memoir by Tahir Hamut Izgil, a Uyghur intellectual who escaped China, explores the corrosive effect of repression and surveillance on his community. Continue reading at The New York Times

[ The New York Times | 2023-08-01 12:36:10 UTC ]
More news stories like this | News stories tagged with: #memoir


Canadian captures extraordinary beauty of ordinary pigeons in award-winning photo

Two Vancouver photographers won Audubon Photography Awards this year — Liron Gertsman for his picture of preening pigeons, and Shane Kalyn for his shot of a lone puffin perched on a colourful cliff. Continue reading at CBC

[ CBC | 2023-06-21 21:14:32 UTC ]
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AMC transfers its on-demand streaming users to Vudu

AMC Entertainment’s streaming service is migrating its users to Vudu. The companies announced today that Vudu is “the official new streaming platform for consumers of AMC Theatres on Demand.”AMC launched its on-demand streaming service in 2019, and its popularity surged during pandemic-era... Continue reading at Engadget

[ Engadget | 2023-06-01 14:00:33 UTC ]
More news stories like this | News stories tagged with: #joint venture #warner bros #undisclosed amount #companies didn #theatrical experience #libraries


How Annie Ernaux Captures the Spirit of Her Era Through Its Big-Box Stores

Alison L. Strayer is an award-winning writer and translator. Her work has been shortlisted twice for the Governor’s General Award for Literature and for Translation. Her translation of Annie Ernaux’s The Years was shortlisted for the Man Booker International Prize in 2019 and won the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-19 08:59:35 UTC ]
More news stories like this | News stories tagged with: #big-box stores #award-winning writer #nonfiction category #man booker international prize


Paying Twitter users can now post up to 10,000 characters

One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World

[ PC World | 2023-04-14 14:57:40 UTC ]
More news stories like this | News stories tagged with: #public square #hate speech


TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
More news stories like this | News stories tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins


Amazon Changes Kindle eBook Return Policy, Ends Lending Between Kindle Users, and More

What's going on with Kindle? See what changes are coming to return policies, file formats, and ebook lending at Amazon. Continue reading at Book Riot

[ Book Riot | 2022-10-19 10:40:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #file formats #ebook lending #kindle


‘The Furrows’ captures the disorienting nature of grief

Namwali Serpell's second novel follows a woman grieving the loss of her brother. Continue reading at The Washington Post

[ The Washington Post | 2022-09-22 12:00:27 UTC ]
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Twitter Users Emasculate Josh Hawley's Upcoming Book On 'Manhood'

One person joked that he was pretty sure the Missouri Senator's book would "fall well short of expectations." Continue reading at HuffPost

[ HuffPost | 2022-07-28 23:29:02 UTC ]
More news stories like this | News stories tagged with: #upcoming book


Anthony Marra’s cinematic novel captures the intricate cruelties of war

'Mercury Pictures Presents’ shows how war affects the lives of a cast of characters connected through a Hollywood studio Continue reading at The Washington Post

[ The Washington Post | 2022-07-26 14:06:22 UTC ]
More news stories like this | News stories tagged with: #anthony marra #hollywood studio


A collection that captures baseball’s heroes, and their human stories

Columns by Ira Berkow go beyond the statistics to describe the essence of the game and those who have played it. Continue reading at The Washington Post

[ The Washington Post | 2022-07-15 12:00:28 UTC ]
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