The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low thousands) clicked through to the site. While the creative potential is there for publishers, the pressure is on to deliver more than automated feeds. The Sun will be rolling out more bots across verticals in the coming weeks. The post The Sun’s Facebook chatbot drove nearly half users back to its site appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-14 00:00:00 UTC ]
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TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek
[ AdWeek | 2015-04-20 00:00:00 UTC ]
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The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Tim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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The founders of the UK's Literary Platform reflect on the changes they've seen in digital publishing over the 5 years since launching their consultancy. The post London’s Literary Platform on A Half-Decade of Digital Change appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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The social networking site creates a new baby book designed for children to inherit an online identity on Facebook. Continue reading at BBC World
[ BBC World | 2015-04-07 00:00:00 UTC ]
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The Hachette Book Group and Penguin Random House have both issued statements commending Indiana legislators for revising the Religious Freedom Restoration Act. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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Total revenue at Penguin Random House rose 25.2% in 2014 to 3.32 billion euros, while EBITDA increased 24.5% to 452 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Henri Cartier-Bresson's famous photo book is republished after 60 years, proving that breaking the rules can change everything. The post Rare, Revolutionary Photo Book Is Back in Print appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-03-30 00:00:00 UTC ]
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With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
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The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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