The Recommender: Scott Mebus Needs You To Know That Vertical Video Is Not Okay

The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a magical Manhattan that exists alongside the real life New York City. It was a lifelong dream of mine to create the kind of books I loved as a child, so everything from this point on is just gravy.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-06-21 00:00:00 UTC ]
News tagged with: #celine grouard #fast company #book series #real life #lifelong dream

Other Publishing stories related to: 'The Recommender: Scott Mebus Needs You To Know That Vertical Video Is Not Okay'


Katy MacMillan-Scott moves to Riot Communications

Katy MacMillan-Scott, previously an account director at Four Colman Getty, has joined Riot Communications this week in the role of campaigns director. Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #riot communications #colman getty #campaigns director


Warner Bros. to buy the rest of digital video company Machinima

Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv studio #warner bros #harry potter #dc entertainment


Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #waiting list #longest line


Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #temporarily paused #real estate #personal finance


Publishers brace for what happens if Facebook stops paying for live videos

Facebook has been paying media partners to produce a certain amount of live video content per month. Most of these deals run for 12 months. Partners are aware that Facebook, having already collected a lot of data around live video consumption, might stop funding content. This could spell trouble... Continue reading at Digiday

[ Digiday | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live videos #multiple publishers #surprising move


These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek

[ AdWeek | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful video #play music #everyday life #raise awareness


‘No one’s making money on Facebook’: Video publishers share what’s on their minds

Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #making money #chasing scale


Live video takes center stage on Election Day

Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday

[ Digiday | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #election day #produce hours


How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video #video appeared


Ghouls on film: the making of a prank video

Literary agent Peter Cox on the story behind a spooky Halloween video for Michelle Paver's Thin Air. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle paver #thin air


How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek

[ AdWeek | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interesting ways #adweek magazine


'Bookaboo' moves to Amazon Prime Video

Amazon UK and US is launching Bookaboo as its new original kids series on Prime Video. Continue reading at The Bookseller

[ The Bookseller | 2016-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon uk


Creative Industries Federation makes its Brexit recommendations

Reform of the migration system to enable easy access to critical skills and talent from both EU and non–EU countries is a key recommendation of a new report on Brexit from the Creative Industries Federation. Continue reading at The Bookseller

[ The Bookseller | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eu countries


PRH launches Penguin Flipper book recommendation tool

Penguin Random House UK is launching Flipper, an online book recommendation engine, as part of a Christmas campaign to help customers choose the right Christmas present for loved ones. Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas campaign


How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video

Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elite daily #social video #stay relevant #sponsored content


Donald Trump's video apology goes out over Facebook, Twitter

Hours after the Washington Post published a video of Donald Trump in 2005 stating, among other things, that "And when you're a star, they let you do it...You can do anything. Grab them by the p---y," the candidate issued a video response that went ou... Continue reading at Engadget

[ Engadget | 2016-10-08 00:00:00 UTC ]
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YouTube and Facebook leave video platform pretenders in the dust

Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday

[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube #social platforms #snapchat --


Online video platform for children’s books launches

Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books launches


Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday

[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conduct business #performance metrics #latest signal #walled gardens


News Corp is testing a homegrown content recommendation tool

News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday

[ Digiday | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entice readers #publications including #boost engagement #selling point