Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience by leveraging social distribution. The partnership with Budweiser is initially set to run for six months with the publisher on the hook for producing 44 pieces of content. The post The Players’ Tribune and Budweiser team up for new content studio appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-24 00:00:00 UTC ]
News tagged with:
#content studio
#video content
#derek jeter
#social platforms
#broader strategy
#grow audience
Tribune Publishing, infused with a $70.5 million investment from billionaire Patrick Soon-Shiong, rejected Gannett's latest takeover offer, escalating the battle between the newspaper publishers.Gannett's revised proposal is "clearly inadequate" to control the owner of the Los Angeles Times and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york trading
#vice chairman
#second-largest shareholder
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publishers
#digital content
#trade group
#user experience
#growing audience
#jason kint
[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#sponsored content
#drive subscriptions
As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content distributor
#mark zuckerberg
#news publisher
#story curator
The second-largest shareholder of Los Angeles Times owner Tribune Publishing said Wednesday that passing up a buyout offer from rival publishing company Gannett could "destroy enormous shareholder value." In a letter sent to Tribune's board and filed with the Securities and Exchange Commission,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
#second-largest shareholder
#buyout offer
#exchange commission
Kathleen Schmidt has been appointed associate publisher at Rodale Books, with additional promotions for Jennifer Levesque and Yelena Gitlin Nesbit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kathleen schmidt
#rodale books
Gannett and Tribune Publishing leadership met in Chicago Thursday, but no progress was made on an unsolicited bid to buy the Chicago-based newspaper chain, according to a Securities and Exchange Commission filing.The meeting, held at the suggestion of Tribune Publishing Chairman Michael Ferro,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-05-14 00:00:00 UTC ]
More news stories like this |
Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bottom line
#significant differences
In answering whether the NFL would allow betting in Las Vegas should the Oakland Raiders relocate to Las Vegas, the director of the largest sports book operation on The Strip may have created the town’s new catchphrase.“You come to Vegas, you take Vegas the way Vegas is,” said MGM Resorts’ Jay... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#las vegas
The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#safety net
The Los Angeles Times building. The owner of the newspaper, Tribune Publishing Company, rejected an unsolicited offer from Gannett. Continue reading at The New York Times
[ The New York Times | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
Bloomsbury is partnering YA authors with booktubers (vloggers who talk about books on YouTube) for a new anthology. Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya anthology
This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#lower cost
Wattpad Studios will partner with film and entertainment companies to produce entertainment properties from the site's huge storytelling community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wattpad studios
#entertainment companies
The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scott cunningham
#general manager
#javascript tags
The Slate Book Review and the Center for Cartoon Studies are proud to announce the winners of the third annual Cartoonist Studio Prize. The winners were selected by Slate Book Review editor Dan Kois; the faculty and students at the Center for Cartoon Studies, represented by CCS Fellow Noah Van... Continue reading at Slate
[ Slate | 2016-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cartoon studies
#guest judge
Telltale Games is best known for its emotional point-and-click adventure games The Walking Dead, The Wolf Among Us and Game of Thrones, but the studio's publishing division is just getting started. Telltale Publishing will bring The Fun Pimps' first-... Continue reading at Engadget
[ Engadget | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#publishing division
Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rules apply
#facebook opens
#branded content
#post ads
#media outlets
Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#facebook opens
#branded content
Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook opens
#branded content
#taking advantage
#prior permission