The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
News tagged with: #american readers #sponsored content #branded content #crucial source #news publisher

Other Publishing stories related to: 'The pitfalls of sponsored content, in 5 charts'


US National Book Foundation Names Its ‘5 Under 35’ Winners

The winners of the United States' '5 Under 35' honors are 34 or  younger and are chosen by selectors for the National Book Foundation. The post US National Book Foundation Names Its ‘5 Under 35’ Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-06 16:25:09 UTC ]
More news stories like this | News stories tagged with: #national book foundation


The 2023 5 Under 35 honorees Announced

The National Book Foundation has announced the 2023 5 Under 35 Honorees, who are five writers with exceptional debuts. Continue reading at Book Riot

[ Book Riot | 2023-04-05 18:17:05 UTC ]
More news stories like this | News stories tagged with: #national book foundation


It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times

[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | News stories tagged with: #roald dahl #agatha christie #e-book


Here are the 2023 ‘5 Under 35’ honorees from The National Book Foundation.

Up and at ’em! The National Book Foundation announced the most recent crop of honorees under its 5 under 35 program, each of whom was chosen by a past winner. The titles include novels, and poetry and short story collections. Do give them a look! 2023 “5 under 35” honorees: Mateo... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-04 14:44:29 UTC ]
More news stories like this | News stories tagged with: #mateo askaripour #national book foundation


Print Book Sales Slipped Last Week as DeSantis Title Topped the Charts

A small decline in print book sales last week came despite a 6.7% increase in adult fiction sales and a strong showing for 'The Courage to Be Free' by Florida governor Ron DeSantis, which was the top-selling book for the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #small decline #7% increase #strong showing #top-selling book #print book


Ancient Drama for Modern Readers: Top 5 Greek Plays to Read in Translation

Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
More news stories like this | News stories tagged with: #modern readers #bestseller lists


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content


PubWest and BMI Chart the Publishing Food Chain

Discussions about how to work together in a changing industry as well as panels on diversity, equity, and inclusion were among the highlights of the PubWest-BMI conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #changing industry


5 times Pamela Anderson's memoir left us wanting more — a lot more

The former 'Baywatch' star opens up in a new memoir, 'Love, Pamela' — to an extent. Here are five excerpts that left us with more questions than answers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-30 14:00:21 UTC ]
More news stories like this | News stories tagged with: #memoir left #memoir


HarperCollins Is Cutting 5% of Its North American Workforce

The publisher, which has been embroiled in a labor standoff since November, will lay off 5% of its North American staff by June 30, the end of its current fiscal. CEO Brian Murray said the company was facing lagging demand and “unprecedented supply chain and inflationary pressures." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #inflationary pressures


'Stranger Things' helped Netflix dominate the streaming charts in 2022

You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget

[ Engadget | 2023-01-27 18:20:44 UTC ]
More news stories like this | News stories tagged with: #stranger things #all-time high #largely due #wider range #nielsen


5 boundary-pushing laptops I’m dying to get my hands on in 2023

There’s nothing more exciting to me than a laptop with unique features or an out-of-the-box design. While a slew of brand spanking new laptops were announced at CES this year, there were some that really stood out from the rest. From RGB keyboards on Chromebooks to portable laptops so thin... Continue reading at PC World

[ PC World | 2023-01-18 11:45:00 UTC ]
More news stories like this | News stories tagged with: #battery life #single charge #make sense #good option #kindle


Catholic sex-ed textbooks discontinued following accusations of 'homophobic,' 'transphobic' content

The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC

[ CBC | 2023-01-11 10:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson


From the Archive; January 5, 1889

As 1888 turned to 1889, we reflected on several topics that still resonate today, including a presidential election’s impact on book sales and the importance of copyright protections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential election #book sales #copyright protections


Book Riot’s SFF Deals for December 5, 2022

Today’s edition of SFF Daily Deals is sponsored by Macmillan eDeals. `Macmillan eDeals`https://bookriot.com/giveaways/win-a-pair-of-airpods-pro-6/`https://bookriot.com/wp-content/uploads/2022/12/AirpodPros_300x250.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-12-05 17:10:23 UTC ]
More news stories like this | News stories tagged with: #sff deals #macmillan edeals #`macmillan edeals`https #macmillan


The 5 best novels of 2022, according to Mark Athitakis

We asked four book critics to pick their favorites books published in 2022. Here are Mark Athitakis' top 5 novels of the year. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-12-04 14:00:08 UTC ]
More news stories like this | News stories tagged with: #book critics


This Week's Bestsellers: December 5, 2022

Colleen Hoover's 'It Starts with Us' reclaims the #1 spot overall, while Michelle Obama's 'The Light We Carry,' #2 in the country, tops the charts on the coasts. Plus Nora Roberts closes out her Dragon Heart Legacy trilogy, and romance novelist Ashley Herring Blake returns to Bright Falls. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #colleen hoover ##1 spot #michelle obama


Book Deals: Week of December 5, 2022

Broadside buys a memoir from Florida governor Ron DeSantis, NBC News reporter Char Adams sells a book on Black-owned bookstores to Tiny Reparations, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #black-owned bookstores #tiny reparations #memoir


PW Picks: Books of the Week, December 5, 2022

The pick of our favorite books coming out this week include new titles by Judith Thurman, Sabrina Imbler, and Jane Smiley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sabrina imbler #jane smiley


Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann