Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
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In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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In its 2013 State of the News Media report released today, Pew found that while digital publishers are clearly growing fast, they're going to need to grow a lot more to make up for the losses elsewhere. The post 5 charts that describe the state of digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-26 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
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If you're looking for the satisfaction of finishing a great book in a day or two, check out these short audiobooks under 5 hours. Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:37:37 UTC ]
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Black superheroes are popular onscreen thanks to the work of Black creators of comic book characters and stories that anticipated this racial reckoning moment. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-29 12:00:48 UTC ]
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Stacey Solomon's Tap to Tidy (Ebury) has mopped the floor with the competition, rising 18 places up to the Amazon Charts' Most-Sold: Non-Fiction number one, a week ahead of its release. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 22:56:41 UTC ]
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Take a virtual tour of some of the world's most haunted libraries, and learn the history behind the hauntings of these bookish spaces. Continue reading at Book Riot
[ Book Riot | 2020-11-02 11:30:00 UTC ]
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Mary L Trump's Too Much and Never Enough (S&S) has done more than enough to reach the top of the Amazon Charts, zipping straight to the top of the Most-Sold: Non-Fiction chart, as Ian Rankin's In a House of Lies (Orion) holds the Most-Sold: Fiction top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 22:13:31 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Audible Studios for Bloomsbury) has topped the weekly Audible chart for a fifth week running. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 15:58:23 UTC ]
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Maggie O'Farrell's Hamnet (Tinder Press) has debuted at the top of the Amazon Charts' Most-Sold: Fiction chart, with Delia Owens' Where the Crawdads Sing (Corsair) and Candice Carty-Williams' Queenie (Trapeze) rising to join it in the top three. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 23:10:01 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has once again held both the Amazon Charts' Most-Read and Most-Sold: Non-Fiction chart number ones, as anti-racism titles rocketed up the charts. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 13:40:20 UTC ]
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Jo Spain's Dirty Little Secrets (Quercus) has swept straight into the Audible weekly number one for the week ending 2nd May. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 16:17:52 UTC ]
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Louis Theroux's Gotta Get Theroux This (Macmillan) has toppled David Cameron's For the Record (William Collins) at the top of the Amazon Charts Most Sold: Non-Fiction chart, with the documentary maker's memoir notching up more listeners on Audible than readers on Kindle. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 07:19:21 UTC ]
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Months ahead of release, Kay Featherstone and Kate Allinson's Pinch of Nom: Everyday Light (Bluebird), the follow-up to record-breaking blockbuster Pinch of Nom, has vaulted straight into the Amazon Charts Most-Sold: Non-Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 19:59:46 UTC ]
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A couple weeks after introducing its new iBooks Author app, Apple has clarified legal language about what happens to the books users create with the software. Apple continues to insist that users can only sell electronic books in the iBook format via its iTunes store. But it makes it clear that... Continue reading at AllThingsD
[ AllThingsD | 2012-02-04 00:00:00 UTC ]
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Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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