Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
Journalists create the content, and big tech companies are profiting off it, according to a new analysis. “We need to share the revenue,” a news publisher says. Continue reading at The New York Times
[ The New York Times | 2019-06-10 04:21:34 UTC ]
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The Guardian has discovered that American readers are willing donors, and the news publisher hopes that a bigger focus on Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-22 15:28:49 UTC ]
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American readers provide 30% of the Guardian's audience, but they account over 50% of the donations the news publisher has received this year. The post How The Guardian is looking to boost reader donations in the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:58 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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In a shift, American readers have become more interested in books about mental health than about diet and exercise, according to data released by bookstore chain Barnes & Noble. The data, collected around the New Year's season, seems to indicate that readers' annual resolutions are focusing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-11 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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The news publisher is testing a membership program that will let readers contribute $5 to $100 to support its journalism. The post BuzzFeed News quietly tests a membership program appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-28 00:00:00 UTC ]
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Many in publishing and those disheartened by the xenophobia of the times may cheer the National Book Foundation's decision to add a category for translated literature with what Lisa Lucas calls 'the power to touch us as American readers.' The post The US National Book Award Goes International... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-01 00:00:00 UTC ]
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The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
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Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday
[ Digiday | 2017-07-13 00:00:00 UTC ]
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Nigerian publisher Cassava Republic has begun distributing books to the U.S. and will introduce several bestselling African adult and children's authors to American readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday
[ Digiday | 2017-06-14 00:00:00 UTC ]
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We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday
[ Digiday | 2017-05-03 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its success to content marketing studio Alpha Grid, which it acquired a controlling stake in last June.The Alpha Grid acquisition was part of a... Continue reading at Advertising Age
[ Advertising Age | 2017-04-20 00:00:00 UTC ]
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Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at Digiday
[ Digiday | 2017-04-05 00:00:00 UTC ]
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