The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
News tagged with: #american readers #sponsored content #branded content #crucial source #news publisher

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Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Brave Books, Kirk Cameron Plan Public Library Events August 5; Public Libraries Need to Prepare

Kirk Cameron is encouraging a national story time event in US public libraries August 5. Here's what library workers need to know. Continue reading at Book Riot

[ Book Riot | 2023-06-05 10:37:00 UTC ]
More news stories like this | News stories tagged with: #brave books #kirk cameron #library workers #public libraries


This Week's Bestsellers: June 5, 2023

Regional chart-toppers include Nora Roberts's latest, 'Identity,' and Abraham Verghese's 'The Covenant of Water,' which enjoyed its best sales since its May 2 release. Plus the movie adaption of David Grann's 'Killers of the Flower Moon' is one step closer to release. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #abraham verghese #david grann #flower moon #step closer


Book Deals: Week of June 5, 2023

Little, Brown takes on a centuries-spanning Black family saga by a recent MFA grad, Lisa Gardner sells three to Grand Central, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #brown takes #grand central


PW Picks: Books of the Week, June 5, 2023

Our favorite books coming out this week include new titles from Andre Dubus III, Juno Dawson, and Ivy Pochoda. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #juno dawson #ivy pochoda


U.S. Book Show 2023: About the Sponsors

This year’s U.S. Book Show was made possible, in part, with the support of the following partners Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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The Taylor Swift effect: why a mystery book is rocketing up US charts – despite no one knowing anything about it

Wild speculation over a book known as ‘4C Untitled Flatiron Nonfiction Summer 2023’ has seen excited Swifties placing pre-orders. The bad news? It is likely not by herThe formula to a bestselling book is a mystery publishers have wrestled with for centuries. Now they may finally have their... Continue reading at The Guardian

[ The Guardian | 2023-05-10 03:53:07 UTC ]
More news stories like this | News stories tagged with: #sales charts #mystery book #untitled book #bad news #mystery publishers #easter eggs #memoir #bestselling book


Lit Hub Daily: May 5, 2023

“Too distasteful, too sordid, and too shameful.” Pauline Harmange on why she needed to write about her abortion. | Lit Hub Memoir Janet Steen on mourning the end of her brother’s story. | Lit Hub Elissa Suh reviews the forlorn, faithful new adaptation of Paolo Cognetti’s award-winning novel The... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 10:30:33 UTC ]
More news stories like this | News stories tagged with: #pauline harmange #memoir


Illustrated children’s biography of King Charles hits No 1 on UK book chart

Maria Isabel Sánchez Vegara’s book, illustrated by Matt Hunt, is the first of the Little People, Big Dreams series to top the standingsA children’s biography of King Charles III has topped the UK book chart before the coronation on 6 May.Maria Isabel Sánchez Vegara’s King Charles is part of the... Continue reading at The Guardian

[ The Guardian | 2023-05-05 09:57:25 UTC ]
More news stories like this | News stories tagged with: #illustrated children #king charles #stephen hawking #michelle obama #uk book


The Week in Libraries: May 5, 2023

Voters in Michigan overwhelmingly support their local libraries and oppose book bans; Illinois passes a groundbreaking bill to support the freedom to read; ALA announces its Banned Books Week 2023 theme, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local libraries #ala announces #books week #libraries


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


Post-Easter US Print Sales Up 5 Percent in Late April

In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
More news stories like this | News stories tagged with: #late april #print sales


Southern Manitoba libraries battle defunding attempts over sex-ed content in children's books

What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC

[ CBC | 2023-05-01 10:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


Blackstone and Valiant Announce Inaugural Novels Based on Comics Content

Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #blackstone publishing


Granta 163: Best of Young British Novelists 5 review – more solipsism than state of the nation

The latest celebration of emerging literary talent brings thrills, charm and emotional punch to the page. But this new generation have taken an inward turn compared with the more worldly themes of bygone yearsEvery decade since 1983, an editor of the literary quarterly Granta has tasked a panel... Continue reading at The Guardian

[ The Guardian | 2023-04-16 06:00:03 UTC ]
More news stories like this | News stories tagged with: #eleanor catton #derek owusu #sigrid rausing #literary fiction #novelists


US National Book Foundation Names Its ‘5 Under 35’ Winners

The winners of the United States' '5 Under 35' honors are 34 or  younger and are chosen by selectors for the National Book Foundation. The post US National Book Foundation Names Its ‘5 Under 35’ Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-06 16:25:09 UTC ]
More news stories like this | News stories tagged with: #national book foundation


The 2023 5 Under 35 honorees Announced

The National Book Foundation has announced the 2023 5 Under 35 Honorees, who are five writers with exceptional debuts. Continue reading at Book Riot

[ Book Riot | 2023-04-05 18:17:05 UTC ]
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It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times

[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | News stories tagged with: #roald dahl #agatha christie #e-book


Here are the 2023 ‘5 Under 35’ honorees from The National Book Foundation.

Up and at ’em! The National Book Foundation announced the most recent crop of honorees under its 5 under 35 program, each of whom was chosen by a past winner. The titles include novels, and poetry and short story collections. Do give them a look! 2023 “5 under 35” honorees: Mateo... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-04 14:44:29 UTC ]
More news stories like this | News stories tagged with: #mateo askaripour #national book foundation