The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
News tagged with: #american readers #sponsored content #branded content #crucial source #news publisher

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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

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[ The Guardian | 2023-11-25 16:00:53 UTC ]
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[ Publishing Perspectives | 2023-11-22 19:35:05 UTC ]
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Project Gutenberg Produced 5,000 AI Audiobooks, but How Do They Sound?

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[ Book Riot | 2023-11-22 11:36:00 UTC ]
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[ Digiday | 2023-11-17 05:01:00 UTC ]
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Scholars Chart Religious Changes

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[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
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The week's bestselling books, Nov. 5

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[ Los Angeles Times | 2023-11-01 10:00:58 UTC ]
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[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
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[ The Guardian | 2023-09-11 17:08:53 UTC ]
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[ Engadget | 2023-08-31 17:02:25 UTC ]
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[ The Guardian | 2023-08-15 15:13:57 UTC ]
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[ Engadget | 2023-08-03 10:55:01 UTC ]
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