Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-13 00:00:00 UTC ]
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#sponsored content
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#crucial source
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Author and USC professor Percival Everett joins the Los Angeles Times Book Club on Nov. 16 to discuss "Dr. No" at the Autry Museum. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-08 21:41:13 UTC ]
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The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot
[ Book Riot | 2022-11-05 10:30:00 UTC ]
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A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
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Watch singer Willie Nelson at the L.A. Times Book Club on Oct. 13 discussing his new book, "Me and Paul." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-13 20:52:52 UTC ]
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In September 2011, we reported that Books-A-Million had agreed to acquire 24 former Borders locations, after Borders filed for bankruptcy and began shuttering its outlets earlier that year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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The books we love coming out this week include new titles by Maggie O’Farrell, James M. Scott, and Jonathan Escoffery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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STEMinist romance author Ali Hazelwood has the #3 book in the country with 'Love on the Brain.' Plus TikTok buzz propels Alex Aster's 'Lightlark' to the #10 spot in the country, and 'Creepy Crayon!' by Aaron Reynolds and Peter Brown tops the picture book list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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##3 book
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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Settle in with novels by Donna Leon, Sulari Gentill, Elly Griffiths, Jean-Luc Bannalec and Sara Paretsky. Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 12:00:00 UTC ]
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New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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On the 75th anniversary of India’s partition, scholars from the US, Canada, France, UK and Australia write about their favorite book or film that best explains the trauma of a violent division. Continue reading at The Conversation
[ The Conversation | 2022-08-12 12:16:11 UTC ]
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Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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We look back at the liquidation of Crown Books, which was once the third-largest bookstore chain in the U.S. before its closure in 2001. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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#early june
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