The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers have always been confused by sponsored content, but it turns out that they are brand-conscious too: Nearly half of all readers say that they can lose trust in a news publisher if it runs sponsored content on behalf of a brand they don't trust. The post The pitfalls of sponsored content, in 5 charts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-13 00:00:00 UTC ]
News tagged with: #american readers #sponsored content #branded content #crucial source #news publisher

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OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Ex-Sports Illustrated CEO sues 5-hour Energy founder

Metro Detroit billionaire businessman Manoj Bhargava faces a lawsuit tied to his ongoing takeover bid of the former publisher of Sports Illustrated magazine.The lawsuit, filed last week in California in a Los Angeles County court, is brought by Ross Levinsohn, a veteran media executive and the... Continue reading at Crains New York

[ Crains New York | 2024-03-28 20:07:35 UTC ]
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The National Book Foundation announces its 2024 5 Under 35 honorees.

Ah, 35, that mystical line between emerging writers and… old ones. Though I move ever further in the wrong direction from said line I am nonetheless happy to celebrate this latest crop of “young” writers, announced today by the National Book Foundation, as they contemplate the imminence of their... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-19 14:46:03 UTC ]
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The Best New Book Releases Out March 5, 2024

A new mystery from the Queen of Irish detective fiction, a memoir by RuPaul, and a trippy, shifting narrative set in Prague all round out today's new releases. Which ones are you thinking of picking up? Continue reading at Book Riot

[ Book Riot | 2024-03-05 12:30:00 UTC ]
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Book Riot’s Deals of the Day for February 5, 2024

Murder at a school reunion, a memoir on motherhood, disaster bisexuals in love, and more of today's best book deals! Continue reading at Book Riot

[ Book Riot | 2024-02-05 17:04:05 UTC ]
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Book Deals: Week of February 5, 2024

Pedro Almodóvar’s debut story collection goes to HarperVia, Christina Clancy re-ups with St. Martin’s, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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This Week’s Bestsellers: February 5, 2024

‘Gothikana’ by BookTok favorite RuNyx is the #6 book in the country. Plus Jamie Oliver heads to the Mediterranean for his latest cookbook, and newly minted Newbery Medalist Dave Eggers gets a boost. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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5 New Books to Read for Black History Month

These books by Black authors include moving explorations of the past, bold visions of the future, and sage advice for the present. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
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Amazon's Audible is laying off 5% of its workforce, marking another round of job cuts in tech

Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News

[ ABC News | 2024-01-11 22:47:05 UTC ]
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Data Overwhelmingly Supports Libraries and Library Workers: Book Censorship News, January 5, 2024

The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-01-05 11:40:00 UTC ]
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The Week in Libraries: January 5, 2024

Among the week's headlines: the ALA's I Love My Librarian Award winners will be honored at LibLearnX in Baltimore; Nichelle Hayes steps down in Indianapolis; and how one Colorado librarian (and her lawyer) have upped the stakes for would-be book banners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
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Murder mystery puzzle book Murdle tops UK Christmas bestseller chart

GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at The Guardian

[ The Guardian | 2023-12-20 14:30:03 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
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APA: Audiobooks’ US Share Up 5 Percent, 2017 to 2022

The Audio Publishers Association's Michele Cobb sees a steady gain by audiobooks in the United States' publishing marketplace. The post APA: Audiobooks’ US Share Up 5 Percent, 2017 to 2022 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-22 19:35:05 UTC ]
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