Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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Contributing editor Sonia Jaffe Robbins recommends 'So Sad Today' by Melissa Broder, an earnest, sophisticated collection of essays exploring the roots and expressions of her own sadness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
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Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
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Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in... Continue reading at AdWeek
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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From the Frankfurt Book Fair Summer Academy, book industry consultant Iryna Baturevych offers an insider look at post-Soviet book markets and the international ambitions of publishers working there. The post Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-25 00:00:00 UTC ]
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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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A study in contrasts, Poland's market is quick to respond to technology even while losing readership. Consultant Marcin Skrabka—who speaks on October 18 as Poland's visionary in Frankfurt Book Fair's The Markets: Global Publishing Summit—sees opportunity amid the challenges. The post ‘A Unique... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-19 00:00:00 UTC ]
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We interviewed Sarah Taylor, group marketing manager at Troubador Publishing Group about her role. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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The $1.03 billion figure represents the combined sales of periodical comics and graphic novel or book format comics in both the general book trade and the comics shop specialty marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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