Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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The fourth and final webcast in CodeMantra’s series on the publishing-technology connection will be held at 1 p.m. today. The subject of the webcast is virtual communities and will examine how the publishing world can use engagement and collaborative communities to its advantage. Panelists are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
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When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World
[ PC World | 2017-01-18 00:00:00 UTC ]
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With gains in unit sales of print books offsetting declines of ebook the trade market has been relatively stable over the last four years, Nielsen's Jonathan Stolper said at the start of the Digital Book World conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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The Publishers Association (PA) and the Independent Publishers Guild (IPG) have welcomed prime minister Theresa May's speech yesterday (17th January) confirming the UK will be leaving the single market. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
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Major bookselling initiatives, along with book fairs and campaigns to promote reading, are underway in Vietnam's developing book publishing market. The post Market Overview: Vietnam’s Walk on ‘Book Street’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
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The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek
[ AdWeek | 2016-12-21 00:00:00 UTC ]
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After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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