The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

Other news stories related to: "The need to address transparency in content marketing today"


At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fixed pricing #bookexpo america #publishing market #market focus #publishing industry


As BEA Opens: A New Global Ebook Report on a Mercurial World Market

BEA's' Director of International Affairs Rüdiger Wishenbart's new Global Ebook Report cites continental Europe's ebooks "stalling even earlier" than in US, UK. The post As BEA Opens: A New Global Ebook Report on a Mercurial World Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
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BookBeat sounds out UK audiobook market

Swedish audiobook business BookBeat, part of Bonnier Books, could launch in the UK ahead of Storytel, Sweden's largest audiobook business. Continue reading at The Bookseller

[ The Bookseller | 2016-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk ahead #bonnier books


Time Out plans £200m stock market flotation

Oakley Capital, which has controlling stake in magazine, intends floating company on London AIM market in JuneTime Out, the lifestyle and listing magazine turned international digital media business, is planning a stock market flotation later this year.Oakley Capital, which acquired a... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #controlling stake


Digital Solutions in India 2016: Unfolding the Next Chapter in Digital Content Proposition

This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lower cost #digital solutions


Facebook transparency report shows increase in government data requests, most with gagging orders

Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent... Continue reading at Betanews

[ Betanews | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #government requests #data requests


Overseas Spanish-Language Indie Publishers Tackle the American Market

Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latin america #big publishers #spanish-language books #american market


USA Today owner makes $815m offer for LA Times publisher

Gannett hopes to make $50m a year in savings from takeover of Tribune PublishingGannett, which owns local newspaper publisher Newsquest in the UK, has made a $12.25 (£8.44) per share offer to take over Tribune Publishing.The all-cash offer, a 63% premium on Tribune’s closing share price on... Continue reading at The Guardian

[ The Guardian | 2016-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #share offer #tribune publishing


Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair

On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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Harlequin Unveils United Strategy for English Markets

Harlequin UK and Harlequin North America are joining forces to jointly acquire and promote fiction for their respective trade imprints across world English markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #joining forces #harlequin uk


London Digital 2016: The Markets to Open 2016 Frankfurt Book Fair

Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Tough US market contributes to export drop, PA figures suggest

The colouring book boom and continued strength in UK education publishing was not enough to compensate for tough export markets in 2015, notably in the US, according to statistics collated by the Publishers Association. The invoiced value of UK publishers’ sales of books for export fell 3% year... Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk publishers #publishers association


Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #prior permission #taking advantage #branded content #facebook opens


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media outlets #post ads #branded content #facebook opens #rules apply


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #branded content #facebook opens #publishers appeared


My Job In 5; Helen Clifford, Marketing Manager, The London Book Fair

This week in honour of The Bookseller magazine's London Book Fair special in print, and with it being a week before the fair itself, I thought it would be great to interview LBF's marketing manager Helen Clifford on what her job entails and her advice to those looking to get a job in books. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Is It Time for India’s Book Market to Gain ‘Industry’ Status?

A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book market


Portugal’s Book Market: A Few Words With Patricia Seibel

While taking stock of lagging literacy rates and persistent economic challenges, literary agent Patricia Seibel still sees quality and a loyalty to literary fiction as hallmarks of Portugal's resilient market. The post Portugal’s Book Market: A Few Words With Patricia Seibel appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary fiction #taking stock #book market #post portugal


Candlewick Press’ New Imprint To Stand in Both UK and US Markets

Candlewick Press' 'Studio' will feature design-driven children's books and be carried by both Walker Group's US and UK imprints, as well as by Walker Books Australia. The post Candlewick Press’ New Imprint To Stand in Both UK and US Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #candlewick press #markets appeared


German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishers #german children #german publishers #world appeared