London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing deal. Musicians did particularly well, with Pulp’s Jarvis Cocker, Suede’s Brett Anderson and drum’n’bass pioneer Goldie leading the way. Rumours of the death of literary fiction appear exaggerated. A collection of short stories, traditionally regarded as commercial suicide, earned Orange prize winner Lionel Shriver a place at the top of the sales league. The razzmatazz of such deals, however, is only part of the story of the modern books industry.Publishing is a commercial enterprise, and like all businesses it thrives in an atmosphere of certainty that ceased to exist the day the UK voted for Brexit. In a heated opening debate on the impact of the decision to leave the European Union, a succession of leading publishers rounded on the prime minister, Theresa May, for “playing with people’s lives” in her negotiations. The government emissary parried criticism by insisting that ministers were “at the fat end of the funnel”, sucking up information from businesses to understand how best to represent them. The information came fast and furiously, with much of the concern about freedom of movement. We have heard a lot about the fears of the university sector about the drain on research... Continue reading at 'The Guardian'
[ The Guardian | 2017-03-18 00:00:00 UTC ]
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For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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Has fact become stranger than fiction? Book sales, publishing contracts and even whole writing genres may be affected by the fallout from the referendum “Feel as if I’m living in a bad dystopian political thriller,” tweeted the writer Robert Harris at 8.50am on 24 June, a response echoed 10... Continue reading at The Guardian
[ The Guardian | 2016-06-30 00:00:00 UTC ]
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Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company
[ Fast Company | 2016-06-30 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age
[ Advertising Age | 2016-06-29 00:00:00 UTC ]
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Waterstones’ commercial manager has urged staff to "be there" for readers, to “put service first” and “truly engage with customers” in response to the EU Referendum result because what booksellers do "really, really matters". Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Pearson’s chief executive John Fallon has said the company “fully respects” the outcome of the EU referendum despite its own view the UK would have been "better off" inside the EU. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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Bestselling novelist Neil Gaiman's retelling of the classic Norse myths will be published as a hardcover and ebook in February 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-29 00:00:00 UTC ]
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Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at Digiday
[ Digiday | 2016-06-28 00:00:00 UTC ]
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Amid a mix of shock, dismay and jubilation at the "Leave" camp's victory in the EU referendum, senior industry figures have vowed to hold off on taking any steps in response until the implications of the result become clear, and to take a positive approach to the challenges ahead. But there have... Continue reading at The Bookseller
[ The Bookseller | 2016-06-25 00:00:00 UTC ]
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In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age
[ Advertising Age | 2016-06-24 00:00:00 UTC ]
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As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they're providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and... Continue reading at Digiday
[ Digiday | 2016-06-24 00:00:00 UTC ]
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Years of campaigning by UK newspapers have paid off – but debate rages over whether they reflect or influence public viewsEU referendum – liveDavid Cameron resignsWas it the Sun wot won it? In a text less than an hour after the victory for leave was declared, editor Tony Gallagher told the... Continue reading at The Guardian
[ The Guardian | 2016-06-24 00:00:00 UTC ]
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Subscription audio- and ebook streaming service Storytel has bought Sweden’s oldest and largest publisher, Norstedts Förlagsgrupp, for £12.5m from Swedish co-operative union and retail group, KF (Kooperativa Förbundet). Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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