WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at 'Media Week'
[ Media Week | 2019-09-04 12:54:23 UTC ]
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Adam Grant is not your typical business school professor. Just 34, he reached tenure while still in his 20s and finished his doctorate in less than three years. He writes op-eds with Facebook Chief Operating Officer Sheryl Sandberg and got a book blurb from the likes of J.J. Abrams, the director... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-07 00:00:00 UTC ]
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The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian
[ The Guardian | 2016-02-02 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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Chair of book publisher Penguin Random House UK and Wikipedia founder take up their roles with immediate effectGuardian Media Group has appointed Baroness Rebuck, the chair of book publisher Penguin Random House UK, and Wikipedia founder Jimmy Wales to its board.They join other high profile... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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Meredith Corp. is close to walking away from its attempt to merge with Media General, allowing Nexstar Broadcasting Group to acquire the TV station owner after months of negotiation, according to people familiar with the matter.Meredith, the owner of broadcast stations and magazines like Better... Continue reading at Advertising Age
[ Advertising Age | 2016-01-27 00:00:00 UTC ]
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Titles give up newsprint publication due to falling advertising and sales revenueAnother day, another bleak day for newsprint in Canada. Two more Canadian dailies, the Guelph Mercury in Ontario and the Nanaimo Daily News on Vancouver Island, have announced that they will publish their final... Continue reading at The Guardian
[ The Guardian | 2016-01-26 00:00:00 UTC ]
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Newsprint buyers will vanish ever faster, but publishers have done too little with their digital products to make them attractive to readers or advertisersAlongside a range of cutbacks, one of the other major tactics employed by regional newspaper publishers is, of course, cover price rises.This... Continue reading at The Guardian
[ The Guardian | 2016-01-26 00:00:00 UTC ]
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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Linda Thomas Brooks has been tapped to serve as the next president and CEO at MPA, The Association of Magazine Media, the leading magazine trade organization. She will succeed Mary Berner, who left in September to serve as chief executive of Cumulus Media.Ms. Brooks most recently was co-founder... Continue reading at Advertising Age
[ Advertising Age | 2016-01-15 00:00:00 UTC ]
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User experience is about empathy for the end user, Barbarian Group's Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor. The post... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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Publisher of Decor and Art Business News adds Red Dot Art Fair and Art Santa Fe to growing exhibitions division. The post Redwood Media Group Acquires Two Art Shows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-14 00:00:00 UTC ]
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The rise of digital media has introduced new job functions to the magazine world—and triggered the demise of others. The post Trending Now: New Roles in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian
[ The Guardian | 2016-01-07 00:00:00 UTC ]
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Gene Luen Yang, Printz Award winner and two-time National Book Award finalist, has been named National Ambassador for Young People’s Literature. The post Gene Luen Yang Named National Ambassador for Young People’s Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-06 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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