The End of Digital Advertising as We Know It

The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at 'Knowledge@Wharton'

[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
News tagged with: #digital advertising #saturation point #digital publishers

Other Publishing stories related to: 'The End of Digital Advertising as We Know It'


Lion Stone: Artisanal Books in a Digital Age

A publisher continues to hand-bind and hand-sew books that also function as works of art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Digital Census shows sales still growing

The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #annual tracker #book business


Digital Census available now

The Bookseller's Digital Census is now available for purchase by non-subscribers, and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census


Comixology Brings French Digital Comics to U.S., Canada

Continuing to expand its inventory of French-language comics, Comixology, the digital comics platform and marketplace, is releasing 700 French comics in the North American marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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DC Releases a Choose Your Own Adventure-Style Digital Comic About Batman

If you loved choose your own adventure books as a child - the ones where you had to turn to page 34 to ride the unicorn or page 75 to enter the Cave of Time - you may find the narrative format of the latest DC Comics digital graphic novel familiar. Today, DC launched Batman: Arkham ...     Continue reading at Wired

[ Wired | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dc releases #time -


Changing Hands & St. Mark’s Fundraisers End Soon

The clock is ticking for two bookstores in the midst of transition: one about to open a second branch, the other to move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-17 00:00:00 UTC ]
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UK Startups Celebrate Innovation at Impromptu Digital Xmas Fair

On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short notice


Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors

Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek

[ AdWeek | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll hear #cocktail party


Digital, International Will Drive Growth, Murray Says

Speaking at an investor conference, HarperCollins CEO Brian Murray said growing digital and international sales will drive gains for publishers in the years ahead. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international sales #drive growth #years ahead


Scripps Acquires Digital Video Startup Newsy

Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #mobile platforms #digital strategy #selling advertising #content partnerships #huffington post


Book House Ends Kickstarter Campaign Above Goal

The suburban St. Louis bookstore ended its four-week Kickstarter campaign on Sunday, more than $2,000 above its goal. The funds raised are being used to build out a section of its new home so that the store can open for business on weekends before Christmas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #suburban st #funds raised


Checking In on the Digital Royalty Debate

A few years ago, the topic of the digital royalty rate came up at nearly every publishing conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association


Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital age


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


How to tweet without ending up in prison

An ill-judged tweet can land you in a whole lot of legal bother, as Peaches Geldof and Sally Bercow know only too well. So the attorney general's new guidelines are essential readingIt doesn't seem real to think that you could take your phone out of your pocket right now, type a few words on it,... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innocent man


Small Papers Pursue Big Digital Strategies

To any small newspaper publisher still holding out against a digital platform, consider a visit to Linton, N.D. There, few publishers serve as small or rural a community as Allan Burke, whose family-owned Emmons County Record, a 3,100-circulation ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform


Amazon’s Australian Kindle store: an unhappy ending for the book industry?

Amazon has been prising open the wallets of Australian consumers for years – but what will its local push on Kindle mean for readers, writers and publishers?Ben Eltham Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


Here Are All of This Year's Hot List Digital Winners

Jonah Peretti, BuzzFeed Photo: Jeremy Goldberg  A few years back, Peretti produced something that went viral. He challenged himself to do it again. And he did. Then, nobody thought you could engineer viral, but Peretti saw the power of social publishing clearer than anybody else. “I’ve... Continue reading at AdWeek

[ AdWeek | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #engaging content #ben smith #saeed jones


How the FTC Can Solve Native Advertising's Identity Crisis

Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest effort #traditional banners #consumer experience #people talk #print publications