Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the Web's top destinations, in actuality, they end up on poor-performing pages. In addition to the three sites mentioned, these publishers are also among the top 10 targeted by fraudsters: MSN, Wall Street Journal, News.net, Instagram, Google, The New York Times and Twitter. The issue, known as domain masking and domain identity theft, affects about 46 percent of ads sold on open exchanges, per the Santa Monica, Calif.-based company. Most commonly affected are business, economy, news and media sites. As of now, Pixalate has not identified the individuals behind the counterfeit sales, but it does know they use domain masking sites like tractionize.com, adbito.ml and imp-serving.com to make it appear as if marketers' ads are indeed on well-trafficked websites. It also knows the criminal networks usually are based in Russia or Asian countries. And marketers who get duped aren't the only ones affected. Sometimes, premium publishers get stuck with unsold, legitimate inventory. "The conception is that mostly buyers on the buyer side of media trading desks and agencies on the receiving end of the equation are getting hit. With domain masking and theft, even premium publishers are... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-19 00:00:00 UTC ]
News tagged with:
#asian countries
#detailed explanation
“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Formally Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british publishers
In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british publishers
The new £10 note featuring novelist Jane Austen has entered circulation replacing that featuring Charles Darwin. Continue reading at The Bookseller
[ The Bookseller | 2017-09-15 00:00:00 UTC ]
More news stories like this |
In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
More news stories like this |
Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest issues
Trapeze is publishing Things I Have Drawn: At the Zoo by Instagram father-and-son trio, Tom, Dom and Al Curtis, in which kids' drawings are "hilariously brought to life". Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
More news stories like this |
Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#user experience
#raising concerns
#news app
Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media properties
#trend report
#company published
#data science
#digital publishers
Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive content
#late march
#enable publishers
Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#hearst television
#ae networks
#automated system
In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#developer conference
#amp pages
#video ads
#publishers make
The Clarissa Luard Award, a new £10,000 award for independent publishing, has been set up by Arts Council England to recognise the contribution that small publishers make to literature and to celebrate the "adventurousness, innovative spirit and creativity" of independent literary publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishing
Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ten things
One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
More news stories like this |
We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored content
#native ads
#post infographic
#asked publishers
Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#start publishing
#branded content
Weidenfeld & Nicolson is publishing Hit Factories, a book telling the story how the sound of British pop music was shaped by its industrial cities, by writer and researcher Karl Whitney. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book telling