[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June and the second slated for the end of November. The Summit, which is aimed at the magazine’s readership of teens and young women who represent upcoming change-makers, was created as a way for the publication to “engage our readers offline and give them the chance to solidify the ideas and relationships they are building in digital spaces,” according to executive editor Samhita Mukhopadhyay. However, it wasn't only the publication’s success from the first two Summits—a 900 percent year-over-year increase in the brand’s experiential revenue from Q4 2017 to Q3 of 2018 versus the same period in 2016-2017—that have inspired its continuation and growth, but also the positive responses from its partners that have allowed for a brand extension of this size to become a bi-yearly event. Alternating between Los Angeles and New York City—the December Summits taking place in the former at 72andSunny, and this past June's Summit hosted in the latter at The New School— these events are similar to many other experiential brand extensions that fashion and lifestyle publishers have been experimenting with recently. Yet, it’s the new demographic of attendees that the Teen Vogue Summit offers to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
On November 7, Judge Florence Pan released her memorandum opinion blocking Penguin Random House from acquiring rival Big Five publisher Simon & Schuster. In the final analysis, after a year of legal wrangling and a three week trial, it wasn’t a close case for her at all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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Comics industry publishers and retailers gathered in person for the 2022 Diamond Retailer Summit, held October 26-28 in conjunction with the Baltimore Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
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The Publishers Association's Dan Conway called sustainability 'the issue we will all be judged on in the future." The post At Frankfurt: IPA Stages Its Second ‘Sustainability Summit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-28 13:30:17 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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A refreshingly intimate account of Enninful’s rise from refugee status to editor-in-chiefEdward Enninful’s memoir gives the impression of someone in perpetual motion. He has, after all, made the journey from refugee to the hallowed offices of Condé Nast, becoming the editor-in-chief who brought... Continue reading at The Guardian
[ The Guardian | 2022-09-15 10:00:43 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
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Take this teen movies quiz to rank your favorites and receive a YA book recommendation for what to read next. Continue reading at Book Riot
[ Book Riot | 2022-08-16 10:32:00 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Sorry to Kindle loyalists: people who read paper books tend to be more advanced readers, according to a recent study of the reading habits of thousands of teens around the world. The study, conducted by the Organization for Economic Cooperation and Development, looked at the way teenagers in 30... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-25 17:18:30 UTC ]
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Natasha Pulley grounds her latest novel in a 20th-century event: a 1957 nuclear explosion in the Soviet Union. Continue reading at The Washington Post
[ The Washington Post | 2022-07-24 12:00:32 UTC ]
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"The Pallbearers Club" is presented as a found memoir manuscript, complicated by the contradictory annotation of an enigmatic woman. Continue reading at The Washington Post
[ The Washington Post | 2022-07-04 13:00:00 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Louis Bayard new novel imagines the winsome couple before Camelot. It’s a delight. Continue reading at The Washington Post
[ The Washington Post | 2022-06-13 12:00:47 UTC ]
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One way to connect with your kids: Read their books. Two librarians offer some suggestions. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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The UnBanned Books initiative will give anyone in the U.S. between 13-21 a free eCard, giving them access to frequently challenged ebooks. Continue reading at Book Riot
[ Book Riot | 2022-04-13 16:00:00 UTC ]
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