[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June and the second slated for the end of November. The Summit, which is aimed at the magazine’s readership of teens and young women who represent upcoming change-makers, was created as a way for the publication to “engage our readers offline and give them the chance to solidify the ideas and relationships they are building in digital spaces,” according to executive editor Samhita Mukhopadhyay. However, it wasn't only the publication’s success from the first two Summits—a 900 percent year-over-year increase in the brand’s experiential revenue from Q4 2017 to Q3 of 2018 versus the same period in 2016-2017—that have inspired its continuation and growth, but also the positive responses from its partners that have allowed for a brand extension of this size to become a bi-yearly event. Alternating between Los Angeles and New York City—the December Summits taking place in the former at 72andSunny, and this past June's Summit hosted in the latter at The New School— these events are similar to many other experiential brand extensions that fashion and lifestyle publishers have been experimenting with recently. Yet, it’s the new demographic of attendees that the Teen Vogue Summit offers to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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“GUYS ARE LIKE school admissions,” Claire Wang’s mom tells Claire in Parachutes, a new YA novel by Kelly Yang. “Get in first. Then worry if you like them back.” The analogy is cheeky yet revealing: colleges and boyfriends function on a model of scarcity, and thus attainment is far more important... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-12-26 16:00:45 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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The 44th president of the United States does more than defend his legacy; he shares the values that have animated his life and political career. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-15 00:02:29 UTC ]
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The 44th president of the United States does more than defend his legacy; he shares the values that have animated his life and political career. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-15 00:02:29 UTC ]
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The 44th president of the United States does more than defend his legacy; he shares the values that have animated his life and political career. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-15 00:02:29 UTC ]
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Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 23:11:25 UTC ]
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Walker Books will publish The Black Friend: On Being a Better White Person by Frederick Joseph on 7th January 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 07:03:26 UTC ]
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Blackwell's Manchester is organising the delivery of care packages to students who are currently in isolation, following recent coronavirus restrictions in the city. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 13:16:01 UTC ]
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Steve Cavanagh’s Fifty-Fifty (Orion) beat the odds to top the Bookstat e-book top 10 for the week ending 10th October. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 02:37:30 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post
[ The Washington Post | 2020-10-09 08:28:06 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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The epic, unfolding over centuries, follows a dreamer and artist who strikes a dangerous deal with the god of darkness. Continue reading at The Washington Post
[ The Washington Post | 2020-10-07 05:25:08 UTC ]
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An American ex-cop looking to start over in the Irish countryside ends up uncovering a bog’s worth of secrets. Continue reading at The Washington Post
[ The Washington Post | 2020-10-05 15:08:57 UTC ]
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During a recent webinar, executives from Baker & Taylor and parent company Follett described how the school and library market has changed in the wake of the Covid-19 crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Barrington Stoke will publish The Humiliations of Welton Blake, a new teen novella from Guardian Children’s Fiction Prize winner Alex Wheatle. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 09:36:51 UTC ]
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The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 14:35:11 UTC ]
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