[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June and the second slated for the end of November. The Summit, which is aimed at the magazine’s readership of teens and young women who represent upcoming change-makers, was created as a way for the publication to “engage our readers offline and give them the chance to solidify the ideas and relationships they are building in digital spaces,” according to executive editor Samhita Mukhopadhyay. However, it wasn't only the publication’s success from the first two Summits—a 900 percent year-over-year increase in the brand’s experiential revenue from Q4 2017 to Q3 of 2018 versus the same period in 2016-2017—that have inspired its continuation and growth, but also the positive responses from its partners that have allowed for a brand extension of this size to become a bi-yearly event. Alternating between Los Angeles and New York City—the December Summits taking place in the former at 72andSunny, and this past June's Summit hosted in the latter at The New School— these events are similar to many other experiential brand extensions that fashion and lifestyle publishers have been experimenting with recently. Yet, it’s the new demographic of attendees that the Teen Vogue Summit offers to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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Weidenfeld & Nicolson has signed Call the Midwife — A Labour of Love: Ten Years of Love, Life and Laughter by actor Stephen McGann, an anniversary book celebrating 10 years of BBC One's hit drama. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 07:55:38 UTC ]
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This surreal school year is finally over. Here are some books to get your young readers in the swing of the season. Continue reading at Wired
[ Wired | 2021-06-15 11:00:00 UTC ]
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This weekend, global leaders of the seven wealthy democratic nations known as the G-7—the US, Canada, France, Germany, Italy, Japan, and the UK—met for their annual summit, along with leaders from Australia, India, South Korea, and South Africa. Those who spent the past year heralding the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-06-14 12:04:01 UTC ]
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Pan Macmillan has signed The Midwife, a feminist historical novel by Tricia Cresswell, winner of the Mslexia Novel Competition. Continue reading at The Bookseller
[ The Bookseller | 2021-04-20 09:57:50 UTC ]
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The imprint carries a unique and targeted marketing program that transforms its books into bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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If you were listening in to our Global Publishing Summit on February 24-26, you’re probably still processing the wealth of insights, tips and strategies shared by all the speakers we heard from over the course of the summit. If you weren’t able to attend, fear not: we’re here to distill the key... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Bonnier Books UK and Konnie Huq have teamed up with the National Literacy Trust to deliver a lockdown eco lesson on the Daily Mail website Mail+, with 8,000 copies of the author's latest book set to be donated to children in Bradford. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 08:40:56 UTC ]
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There are nostalgic pleasures aplenty in stories published in 1930s pulp magazines or dramatized in 1940s radio programs. Continue reading at The Washington Post
[ The Washington Post | 2021-02-24 16:00:00 UTC ]
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Nancy Johnson’s debut novel “The Kindest Lie” is a well-crafted exploration of class, race, and culture; of motherhood; and of family ties. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-02-17 13:46:20 UTC ]
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Nancy Johnson’s debut novel “The Kindest Lie” is a well-crafted exploration of class, race, and culture; of motherhood; and of family ties. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-02-17 13:46:20 UTC ]
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“Lone Stars” is a multigenerational story, told with sincerity, heart and a profound understanding of what it means to hide one’s true self. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 14:00:00 UTC ]
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‘Between Two Kingdoms’ shows us not only how to live through a painful time, but also how to live, period. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 15:00:00 UTC ]
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Alex Smith’s Paper Girls (Relentless) bagged the Bookstat e-book number one for the week ending 30th January, ending the "Bridgerton" stranglehold on the Bookstat chart. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 15:19:21 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Hot Key Books has signed Laura Dockrill's first illustrated fiction title for teens, illustrated by Gwen Millward. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 20:08:03 UTC ]
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Magazine plans limited edition with new photo after original was widely seen as disrespectfulVogue will publish a limited print edition of its February issue, featuring Kamala Harris, with a new photo following widespread backlash against an original cover image widely held to lack respect for... Continue reading at The Guardian
[ The Guardian | 2021-01-19 20:51:50 UTC ]
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