[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June and the second slated for the end of November. The Summit, which is aimed at the magazine’s readership of teens and young women who represent upcoming change-makers, was created as a way for the publication to “engage our readers offline and give them the chance to solidify the ideas and relationships they are building in digital spaces,” according to executive editor Samhita Mukhopadhyay. However, it wasn't only the publication’s success from the first two Summits—a 900 percent year-over-year increase in the brand’s experiential revenue from Q4 2017 to Q3 of 2018 versus the same period in 2016-2017—that have inspired its continuation and growth, but also the positive responses from its partners that have allowed for a brand extension of this size to become a bi-yearly event. Alternating between Los Angeles and New York City—the December Summits taking place in the former at 72andSunny, and this past June's Summit hosted in the latter at The New School— these events are similar to many other experiential brand extensions that fashion and lifestyle publishers have been experimenting with recently. Yet, it’s the new demographic of attendees that the Teen Vogue Summit offers to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
Claire Douglas’ The Couple at No 9 (Penguin) moved right into the Bookstat e-book number one spot for the week ending 9th October. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 12:32:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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During the Follett and Baker & Taylor 2021 Virtual Publisher Summit—which convened on October 1 via Zoom for a second straight year—executives from B&T and parent company Follett offered a market overview of how their businesses have fared during the past year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Selections by teens and librarians include ‘The Kite Runner,’ ‘Ready Player One’ and ‘Dreams of My Father’ Continue reading at The Washington Post
[ The Washington Post | 2021-10-05 12:00:00 UTC ]
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This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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Voted one of the '100 Great Black Britons' in 2020, Margaret Busby is fêted at London's Hurlingham Club for her Lifetime Achievement International Excellence Award. The post London Book Fair Delivers Its Lifetime Achievement Award to Margaret Busby appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-24 03:49:38 UTC ]
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This week's Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence. The post Media Briefing: What to expect from the Digiday Publishing Summit... Continue reading at Digiday
[ Digiday | 2021-09-23 04:01:00 UTC ]
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“Bewilderment,” longlisted for a National Book Award, follows a widower desperate to help his neurodivergent son. Continue reading at The Washington Post
[ The Washington Post | 2021-09-21 15:24:56 UTC ]
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Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Adam Gopnik, the editor of a new Perelman anthology, discusses the humorist’s work. Continue reading at The Washington Post
[ The Washington Post | 2021-08-25 12:00:00 UTC ]
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Flint Books, an imprint of The History Press, has acquired two "urgent and instructive" titles on sustainability and climate change to publish in time for the COP26 summit in October. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 22:17:00 UTC ]
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Which of these 90s teen series do you remember? We bet you’ll be unlocking some forgotten memories with series like Pink Parrots. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:36:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The National Literacy Trust (NLT) and Audible have teamed up to bring audiobooks to young people in custody, as well as introducing podcast-making lessons. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 19:50:50 UTC ]
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The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
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Walker Books has landed Queer Up: An Uplifting Guide to LGBTQ+ Love, Life and Mental Health by award-winning podcaster, writer and speaker Alexis Caught. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 10:09:49 UTC ]
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UCLan Publishing has acquired the “funny and heart-warming” first teen novel from author and bookseller Katie Clapham. Continue reading at The Bookseller
[ The Bookseller | 2021-08-01 09:31:26 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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