[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June and the second slated for the end of November. The Summit, which is aimed at the magazine’s readership of teens and young women who represent upcoming change-makers, was created as a way for the publication to “engage our readers offline and give them the chance to solidify the ideas and relationships they are building in digital spaces,” according to executive editor Samhita Mukhopadhyay. However, it wasn't only the publication’s success from the first two Summits—a 900 percent year-over-year increase in the brand’s experiential revenue from Q4 2017 to Q3 of 2018 versus the same period in 2016-2017—that have inspired its continuation and growth, but also the positive responses from its partners that have allowed for a brand extension of this size to become a bi-yearly event. Alternating between Los Angeles and New York City—the December Summits taking place in the former at 72andSunny, and this past June's Summit hosted in the latter at The New School— these events are similar to many other experiential brand extensions that fashion and lifestyle publishers have been experimenting with recently. Yet, it’s the new demographic of attendees that the Teen Vogue Summit offers to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
This week's Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit. The post Media Briefing: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-31 04:01:00 UTC ]
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This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit. The post Media Briefing: What to expect from the Digiday Publishing Summit 2022 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-24 04:01:00 UTC ]
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The producers of Until Dawn are returning to their roots after years of Dark Pictures Anthology games. Supermassive Games and 2K have unveiledThe Quarry, a teen horror title that has you once again deciding the fates of frightened youth. You control nine camp counselors as a night of celebrating... Continue reading at Engadget
[ Engadget | 2022-03-17 20:15:57 UTC ]
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Rather than reveal this year's Golden Kite Award winners during its winter conference, the Society of Children's Book Writers and Illustrators presented the awards in a stand-alone program on March 15; the event featured remarks from National Ambassador for Young People's Literature Jason Reynolds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Whether they’re a budding chef, or clueless in the kitchen, these cookbooks for teens, including The Super Easy Teen Cookbook by Christine Hitchcock, will help teens learn a huge variety of cooking skills. Continue reading at Book Riot
[ Book Riot | 2022-03-10 11:37:00 UTC ]
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Publishers and other marketers are dipping their toes into 3D virtual environments to reach younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget
[ Engadget | 2022-01-29 16:30:45 UTC ]
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Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek
[ AdWeek | 2022-01-20 11:26:48 UTC ]
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Reynolds and Jason Griffin have created a masterful collage of words and art that search for hope amid difficult times. Continue reading at The Washington Post
[ The Washington Post | 2022-01-11 15:00:38 UTC ]
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New Frontier Publishing has signed Jump for the Stars, the debut picture book from TV presenter and model Vogue Williams, illustrated by Tilia Rand-Bell. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 22:35:02 UTC ]
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Charities Speakers for Schools and Book Clubs in Schools have teamed up with Andersen Press for the third National Teen Book Club and creative writing course for state school students, this time reading Sue Cheung's Chinglish. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 08:14:22 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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On Sunday night, both the 2020 and 2021 winners of the Dayton Literary Peace Prize accepted their awards in an in-person ceremony—including Chanel Miller, who won the 2020 Prize for nonfiction for her memoir Know My Name. Dayton, Ohio is the hometown of Brock Turner, who was convicted of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-19 18:22:33 UTC ]
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Penguin Random House Children’s has scooped Baby Love, Jacqueline Wilson's "moving" YA novel about teen pregnancy, family trouble and unlikely friendships. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 08:07:12 UTC ]
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The National Teen Book Club is aiming to reach 50,000 young people in 600 schools in a drive to raise literacy levels and encourage a love of reading. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 16:42:42 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
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Scholastic has swooped on Welcome to St Hell, a "groundbreaking" YA memoir about being a trans teen, written and illustrated by influencer and filmmaker Lewis Hancox. Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 19:31:24 UTC ]
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