Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with:
#wonderful world
#mary poppins
#early december
#retail experience
Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#delivering ads
#people familiar
#app publishers
#ad campaign
#mobile websites
Audible has launched an audio-visual campaign starring British actors Juliet Stevenson CBE and Eddie Marsan to demonstrate the "highly intimate, visceral nature" of the Audible experience. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eddie marsan
For the latest in Digiday’s Day in the Life series, Charlotte Gunn, digital editor at NME, takes us through an average day. Like many publishers, NME is producing more video content, half of Gunn’s time is spent finessing the video strategy. This includes Facebook Live sessions with bands at... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editor
#video content
#video strategy
Pavilion Books will publish the official companion to the "hugely successful" Channel 5 series "The Secret Life of Puppies" this October. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pavilion books
#secret life
#tv tie-
#hugely successful
Sphere Fiction has won a "hotly-contested" six-way auction to publish Eva Woods' "life-affirming" story of love, loss and female friendship, How to be Happy, in October 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sphere wins
#sphere fiction
#female friendship
It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#vox media
#recent interview
Local fans of the "Harry Potter" books and films series are gearing up this weekend for something they've long yearned for — one more journey to the wizarding world."Harry Potter and the Cursed Child," a book edition of a play debuting this weekend at London's West End Palace Theatre, will be... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#cursed child
#wizarding world
If you're looking for some new reading material on your Kindle or inside Amazon's reading app, you're in luck. The online retailer announced Singles Classics: a collection of essays and stories from "well-known authors" that were published in "top ma... Continue reading at Engadget
[ Engadget | 2016-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading material
#inside amazon
#reading app
Weidenfeld & Nicolson, the publishers behind the first UK edition of Lolita by Vladimir Nabokov (1959), is publishing a new book by Publishers Marketplace news editor Sarah Weinman about the abduction and tragic life of Sally Horner, thought to be the real-life inspiration for Lolita. Continue reading at The Bookseller
[ The Bookseller | 2016-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weidenfeld nicolson
#uk edition
Studio Lambert has optioned TV rights to Scilly Police Sergeant Colin Taylor’s memoir after a “hard-fought” auction between six publishers. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
More news stories like this |
Christine Sneed’s new story collection, The Virginity of Famous Men (Bloomsbury, Sept.), has been with her for a while. She first wrote a (different) story with that title about 12 years ago, but decided it wasn’t good enough. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#story collection
Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legacy publishers
#latest bid
#print magazines
#publisher hopes
WH Smith is fitting 100 of its UK branches with digital display screens in a bid to modernise its shop fronts. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wh smith
#digital screens
In hero-quest terms, the recovery of the Sorcerer's Stone was Harry Potter's first big win, even though he didn't get to keep it. By the time Harry woke up after his first battle with You Know Who, the stone, with all its life-extending and gold-producing properties, had, in fact, been destroyed.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wizarding world
#harry potter
#big win
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing budget
#publisher side
Foreign affairs journalist Christine Toomey traveled 60,000 miles investigating the stories and wisdom of women dedicated to the Buddhist tradition in her book ‘In Search of Buddha’s Daughters.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-21 00:00:00 UTC ]
More news stories like this |
Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World
[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android device
#mobile apps
#barnes noble
#tv shows
J .K. Rowling has some good news for fans of her "Harry Potter" universe, especially ones on this side of the Atlantic. The author's website, Pottermore, will publish a four-part story this week called "History of Magic in North America." The story will provide the background for "Fantastic... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rowling reveals
#harry potter
#fantastic beasts
Barnes and Noble has revealed plans to launch a new "prototype" store later this year, a US conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#revealed plans
[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
#online video