Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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These free holiday romance short stories are ready for you! Choose the magic of kisses under the mistletoe and read them right away. Continue reading at Book Riot
[ Book Riot | 2020-12-24 11:34:00 UTC ]
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Booksellers reported a significant drop in customer traffic and a commensurate drop in sales, but online orders were way up, forcing bookstores to adapt. Barack Obama's memoir and Jeff Kinney's latest were the most popular titles over the Thanksgiving weekend at stores surveyed by 'PW.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-03 05:00:00 UTC ]
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Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
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Barrington Stoke will publish The Humiliations of Welton Blake, a new teen novella from Guardian Children’s Fiction Prize winner Alex Wheatle. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 09:36:51 UTC ]
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With so many contemporary memoirs devoted to the sins of the author’s mother, a focus on a loving dad seems a welcome change. Continue reading at The Washington Post
[ The Washington Post | 2020-09-23 05:01:31 UTC ]
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Annabel Steadman’s fantasy series Skandar and the Unicorn Thief has won a seven-figure book contract, with film rights also sold to Sony PicturesA 28-year-old first-time author from Canterbury has landed what is believed to be the world’s largest ever book advance for a debut children’s writer,... Continue reading at The Guardian
[ The Guardian | 2020-09-16 13:34:54 UTC ]
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Michael Joseph is building anticipation for Alex Pavesi's debut Eight Detectives with a series of innovative Zoom-hosted murder mysteries for retailers, literary festivals, journalists and bloggers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 00:05:23 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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HarperCollins has landed the life story of Siya Kolisi, Springboks captain and star of South Africa’s 2019 World Cup-winning rugby team. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 05:01:43 UTC ]
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‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
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I purchased an independent bookstore in Salisbury, North Carolina just six months ago, after taking leave from my career as a foreign service officer with the U.S. Department of State. After tours in Afghanistan, India, and other cities overseas, I was eager to give my four-year-old daughter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-23 17:42:00 UTC ]
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Ann Cleeves has written a short story based on indie store Forum Books in Northumberland, which even features manager Helen Stanton as a character. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 05:26:33 UTC ]
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Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:14:48 UTC ]
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In the memoir “Miss Aluminum,” the writer and former script reader for Jack Nicholson shares a #MeToo moment, and more. Continue reading at The Washington Post
[ The Washington Post | 2020-04-22 12:00:00 UTC ]
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TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
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As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired
[ Wired | 2020-03-23 13:30:37 UTC ]
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A reader who fell out of love with short story collections ponders how best to make reading short stories part of the routine again. Continue reading at Book Riot
[ Book Riot | 2020-03-18 10:39:38 UTC ]
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