Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The story—produced in partnership with MediaMonks and illustrated by Invisible Creatures—also inspired five spots in an ongoing narrative that will be released throughout the holiday season. "There is a metaphorical journey we all go on through the holiday time," 72andSunny CEO John Boiler told Adweek. "We're all anticipating the mystery and challenge of the holidays in front of us. But it does have twists and turns." Throughout the imagination-fueled world, Minions, Lego people, ninja turtles, Barbie and Elmo make cameo appearances as three real-life kids work to relight a massive and magical tree. The spots also subtly and not-so-subtly weave in Target's marketing messages, such as free shipping. The campaign builds on Target's successes from past years, amplifying its holiday storytelling with more 60-second spots than before. Target CMO Jeff Jones told Adweek that TV continues to be an important channel in the retailer's media mix. However, the way Target approaches TV is evolving to tell better stories while still driving traffic and sales. "Throughout the season, we'll aim to excite the kid in all of us, create powerful cultural and family moments during the season, and... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-13 00:00:00 UTC ]
News tagged with:
#wonderful world
#mary poppins
#early december
#retail experience
Dominique Raccah's popular Put Me In the Story line of personalized kids' books from Sourcebooks is picked up by Barnes & Noble. The post Sourcebooks’ ‘Put Me In the Story’: B&N Puts It In the Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#story line
#post sourcebooks
#bn puts
#dominique raccah
#barnes noble
Urbane Publications has signed The Huntingfield Paintress, the debut novel by writer Pamela Holmes. Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real-life story
Quercus is set to release The Life-Changing Magic of Not Giving a F**K on New Year's Eve in what the publisher has called its "take on New Year, New You". Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#life-changing magic
Newspaper publishes online article saying ECB had ‘confounded expectations’ by deciding to hold interest rates, causing euro to temporarily plummetThe Financial Times is to review its digital publishing practices after publishing an inaccurate article about the European Central Bank’s decision... Continue reading at The Guardian
[ The Guardian | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inaccurate article
#official announcement
This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book featuring
#nielsen bookscan
#jeff kinney
#wimpy kid
Family Christian Stores is reemerging with pledges of better customer service, no active solicitation for its charities, and improved merchandising and product mix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holiday rebound
#customer service
#active solicitation
#improved merchandising
#product mix
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#holiday shopping
#black friday
#ad format
Four months after emerging from bankruptcy, Family Christian Stores is counting on better customer service, no active solicitation for its charities, and improved merchandising and product mix to lift year-end sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#holiday rebound
#customer service
#active solicitation
#improved merchandising
#product mix
In ‘American Qur’an,' graphic artist Birk illustrates the Qur'an in renderings that blend Islam with Americana. The result is a book he hopes changes readers' minds about the sacred text. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
More news stories like this |
When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bundle print
Jane Friedman, c.e.o. of Open Road Integrated Media, on ebooks, backlist and drinking "the Kool-Aid very early on digital". Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jane friedman
#bringing books
Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches. Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
More news stories like this |
The buzz at the Frankfurt Book Fair this year is that more translations are finding their way into English language markets through indie publishers. The post The Life-Changing Magic of Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#life-changing magic
#indie publishers
Books Are My Bag has teamed up with The Busking Project to launch The Bookshop Buskers. The initiative will see buskers and street theatre bring “high streets to life” on Saturday 10th October as part of the industry-wide Books Are My Bag (BAMB) campaign. The partnership’s aim is to provide... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry-wide books
#provide customers
#high streets
A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
More news stories like this |
Paulo Coelho's mega-selling novels and memoirs - allegorical, abounding in aphorisms and supplemented by a prolific social-media output - have made him a revered figure for millions of modern-day seekers. The screen version of the Brazilian author's life, a period-hopping attempt to shatter the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paulo coelho
Fans of Cold War novelists John le Carré and Tom Clancy should warm up to "Jack Strong," a gripping political thriller based on the exploits of Ryszard Kuklinski, a high-ranking Polish army officer who shared top-secret Soviet documents with the CIA between 1972 and 1981. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tom clancy
While all of the four speakers at Friday's Children's Book and Author Breakfast emphasized the importance of storytelling to their lives, James Patterson went even further, insisting that books save lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
#comedy central
E-book subscription service Oyster has opened an online book store, a move that pits the young company against heavyweight Amazon.Oyster’s ebook store has the support of the top five publishers in the U.S. While Amazon also offers books from these publishers—Hachette, HarperCollins, Macmillan,... Continue reading at PC World
[ PC World | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook store
#young company
#simon schuster—