This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Roald Dahl’s Charlie and the Chocolate Factory (Puffin) is the book parents most think their children should read before the age of 16, according to a survey from supermarket Sainsbury's. Sainsbury’s asked 2,000 parents which 50 books children should read by the time they are 16 to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October compared to October 2015, while sales in the children’s/young adult segment rose 1.9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-22 00:00:00 UTC ]
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It happened. Amazon says ebook sales have surpassed physical book sales on Amazon.com. Continue reading at PC World
[ PC World | 2011-05-20 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies solda figure down 9% on the comparative week last yearbut they nonetheless continue to dominate the sharp end of this weeks Official UK Top... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Broadcaster NDR launches investigation after Hubert Seipel admits receiving support for work on two books on Russian leaderA German publisher has announced a stop to the sale of books authored by a leading journalist and Russia expert after an investigation showed he had received at least... Continue reading at The Guardian
[ The Guardian | 2023-11-15 14:31:23 UTC ]
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Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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A small decline in print book sales last week came despite a 6.7% increase in adult fiction sales and a strong showing for 'The Courage to Be Free' by Florida governor Ron DeSantis, which was the top-selling book for the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-09 05:00:00 UTC ]
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The Christian singer and songwriter’s 'My Little Prayer,’ is about longing to belong -- at any age -- and God’s unexpected answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-10 04:00:00 UTC ]
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The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
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Arsene Wenger's My Life in Red and White (Weidenfeld & Nicolson) has immediately lifted the trophy in the UK Official Top 50, scoring the number one spot with 35,297 copies sold in its launch week. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 21:24:07 UTC ]
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The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation
[ The Conversation | 2020-09-03 13:13:15 UTC ]
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Take a look behind the scenes at the marketing push for Jen Hatmaker’s new ‘Fierce, Free, and Full of Fire,’ released in the midst of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
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His character Asterix captured the spirit of the French of the 1960s and grew into a worldwide phenomenon. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-24 22:57:45 UTC ]
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The bestselling children's book in China this year is still Charlotte's Web, as consumers continue to buy old favourites and the number of new titles is expected to fall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 20:36:16 UTC ]
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While all fiction writers can pull characters from their imaginations and commit them to the page, most readers can’t do what Charley Sutherland can: pull characters from the page and commit them to the real world. Sutherland’s fantastical ability is at the center of H.G. Parry’s debut novel The... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-25 08:46:30 UTC ]
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These books portray many aspects of the LGBTQ experience for kids as young as 3. Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-13 19:04:23 UTC ]
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Michelle's Obama's 'Becoming,' released in early November, was the biggest title, selling 629,000 copies through outlets that report to BookScan in the period ended March 30. Only three books released in 2019 made the top 20 list in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
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Sitting down in a back room at a Dave & Buster’s restaurant in Hollywood, actors Zachary Levi, Asher Angel and Jack Dylan Grazer are amped-up — and not just because they’ve been playing Tomb Raider and Space Invaders arcade games for 20 minutes. In recent days, the three have been watching... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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