Sainsbury's Brings Beloved Kids' Character to Life -- and Tops U.K. Book Sales

This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
News tagged with: #book featuring #nielsen bookscan #jeff kinney #wimpy kid

Other Publishing stories related to: 'Sainsbury's Brings Beloved Kids' Character to Life -- and Tops U.K. Book Sales'


Religion & Spirituality Books On-Sale Calendar: April 2024

A takedown of the white christian nationalism that has infiltrated some corners of American christianity; a new book from the "Pastors Wives Tell All" podcasters; and more new religion books publishing in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #books publishing


I didn’t get the credit for my bestselling book: the secret life of the celebrity ghost writer

There’s nothing quite like finding six new releases on display in a bookstore – all of which you’ve written, and none of which has your name on itA few years back, a long-held dream of mine came true: a book I wrote became a runaway hit.You’ve probably read the book. You’ve definitely seen the... Continue reading at The Guardian

[ The Guardian | 2024-03-11 14:00:31 UTC ]
More news stories like this | News stories tagged with: #bestselling book #ve written #years back #secret life #runaway hit #bookstore


At London Book Fair: Mapping 192 Audio Sales Channels

Subscription leads business models—some of them 'hybrid subscription— in sales channels that Dosdoce will report on at London Book Fair. The post At London Book Fair: Mapping 192 Audio Sales Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-11 09:01:22 UTC ]
More news stories like this | News stories tagged with: #london book


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets


Sales Fell 6.8% at Hachette Book Group in 2023

Revenue at Hachette’s U.S. division fell 6.8% last year and was the weakest performer in Lagardère's publishing group, where total sales increased 2.2%, to €2.81 billion, and profits slipped by €1 million, to €301 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette book


McDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life

McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and... Continue reading at AdWeek

[ AdWeek | 2024-02-21 14:00:00 UTC ]
More news stories like this | News stories tagged with: #manga fans #manga


Print Book Sales Fell 6% in January

Difficult comparisons to last January, when 'Spare' sold more than 900,000 copies, led to a 6% decline in unit sales of print books in January from a year ago. Sales improved at the end of the month with the release of 'House of Flame and Shadow' by Sarah J. Maas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #6% decline #print books


PRH Led in Children’s Picture Book Bestsellers in 2023, While Scholastic Took Top Spot in Fiction

Penguin Random House strengthened its grip on the picture book lists and made gains on the frontlist fiction lists, which Scholastic still rules. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house #scholastic #picture book


Frankfurt Guest of Honor Italy: Trade Book Sales Up in 2023

A new report from Italy shows the value of its consumer book industry rose in 2023, despite a slight drop in overall unit sales. The post Frankfurt Guest of Honor Italy: Trade Book Sales Up in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-26 19:48:56 UTC ]
More news stories like this | News stories tagged with: #frankfurt guest #book industry #trade book


Vroman's and Book Soup Bookstores Are Up for Sale

Owner Joel Sheldon, whose family founded the store in 1894, is seeking a buyer for its flagship location in Pasadena, the Hastings Ranch Pasadena location established in 2002, and the West Hollywood store Book Soup, which was acquired by Vroman’s in 2009. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship location


Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
More news stories like this | News stories tagged with: #hogwarts legacy #holiday season #harry potter


Pasadena's historic Vroman's bookstore up for sale, along with Book Soup

Vroman's, a longtime Pasadena bookstore, is for sale. Its owner is also looking to sell its second Pasadena location and Book Soup in West Hollywood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 18:16:13 UTC ]
More news stories like this | News stories tagged with: #west hollywood #bookstore


Religion & Spirituality Books On-Sale Calendar: February 2024

Advice from Pope Francis on ‘good’ living, the latest title from bestselling author Jennie Allen, and stories from ‘Today’ show host Savannah Guthrie are among new religion books hitting shelves in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pope francis #latest title #bestselling author


Religion Book Sales Up 1.2% in October, 7.1% Year-to-Date

Sales of religious print books remain solid through October, offsetting slow digital sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:


In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration

The Dandelion's Tale by Margaret Anne Suggs is being published by Graffeg Books and helps children understand more about immigration. The post In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
More news stories like this | News stories tagged with: #world rights


Print Book Sales Fell 2.6% in 2023

A 1.7% increase in sales in the fourth quarter kept the drop at 2.6% for the year, overcoming a 4.1% drop during the first nine months. Smaller than expected losses in sales of books for adults helped to offset plunges in the children’s sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #1% drop #7% increase #fourth quarter


The Top 10 Book Business News Stories of 2023

The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #censorship controversy #book bans #scholastic #book business


Holiday Book Sales Slip Again

For the second consecutive week, gains in adult and young adult fiction were not enough to offset declines in all other categories, resulting in a 2.9% decline in unit sales of print books last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive week #offset declines #9% decline #print books


Murder mystery puzzle book Murdle tops UK Christmas bestseller chart

GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at The Guardian

[ The Guardian | 2023-12-20 14:30:03 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan #named waterstones #nielsen


Hoover, Yarros Top OverDrive’s List of Most Borrowed E-books for 2023

Overall, OverDrive reps said 2023 was another banner year for library e-books, with North American public libraries seeing a 55% increase in digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #banner year #library e-books #55% increase #public libraries