This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The book market has seen strong Christmas trading, with the week leading up to the big day ranking the highest in value since 2007, figures from Nielsen BookScan have shown. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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After sales of print books were down almost 6% between Thanksgiving week and the week ended December 18, 2016 compared to the same period in 2015, units jumped 21% in the week leading up to Christmas, according to figures from Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-29 00:00:00 UTC ]
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The bestselling books over the holidays at the e-tailer were 'Diary of a Wimpy Kid: Double Down,' 'Harry Potter and the Cursed Child,' and a children's backlist book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-27 00:00:00 UTC ]
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David Walliams’ The Midnight Gang (HarperCollins Children's) has struck (number) one for a fifth consecutive week, shifting 80,968 copies for £466,987, according to Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Sally Whitaker, one of the key figures behind the inception of Nielsen Bookscan is remembered, with her time as m.d. of J Whitaker & Son notable for its many groundbreaking advances. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
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The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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David Walliams has once again secured the UK Official Top 50 number one spot, with The Midnight Gang (HarperCollins Children's) shifting 81,216 copies for £467,852, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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David Walliams has clinched the UK Official Top 50 number one spot for a third week running, as The Midnight Gang (HarperCollins Children's) sold 78,950 copies for £449,629 through Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Children’s fiction giants David Walliams and Jeff Kinney are teaming up for the first time for a joint live event at the O2 in London. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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David Walliams has put the brakes on The Girl on the Train’s 12-week run at the top of the chart, with The Midnight Gang (HarperCollins Children's) striking the Official UK Top 50 number one spot with a resounding chime, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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'The Magnolia Story' by Chip and Joanna Gaines, stars of HGTV's 'Fixer Upper,' sold more than 121,000 print copies in its first week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Sidemen: The Book (Coronet), authored by the supergroup of gaming YouTubers, has become the biggest-selling title of Super Thursday 2016, via Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Fiction and picture books are likely to take the lion’s share of sales over the Christmas period, although this year’s YA and teen offering is not as strong, according to a number of children’s booksellers. Florentyna Martin, children’s buyer at Waterstones, said younger fiction is particularly... Continue reading at The Bookseller
[ The Bookseller | 2016-10-10 00:00:00 UTC ]
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Bruce Springsteen has thundered into the Official UK Top 50 number one spot with his memoir Born to Run (Simon & Schuster), which sold 37,518 copies for £437,540, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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The Girl on the Train (Black Swan) has run away with both first and second place in the Official UK Top 50, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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As "The Great British Bake Off" marks its last series on the BBC, ending an era, The Bookseller's charts and data editor Kiera O'Brien takes a look at how much dough books related to the programme have made via Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has racked up five weeks as the Official UK Top 50 number one—but the gap is closing. According to Nielsen BookScan’s Total Consumer Market, the playscript sold 36,485 copies for £455,824, just 7,503 units above runner-up The Girl on the Train... Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has snatched the Official Top 50 number one for a fourth week, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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J K Rowling, Jack Thorne and John Tiffany’s Harry Potter and the Cursed Child (Little, Brown) once again easily triumphed at the top of the charts, shifting 86,525 units last week through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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