This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
News tagged with:
#book featuring
#nielsen bookscan
#jeff kinney
#wimpy kid
Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot
[ Book Riot | 2023-10-04 16:44:37 UTC ]
More news stories like this | News stories tagged with:
#agatha christie
#bestselling novelist
#popular titles
#ebooks
After a long run with weekly sales ahead of 2022, unit sales of adult fiction titles were down 0.2% in the year-to-date after sales fell last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#long run
#sales fell
#fiction titles
#print book
From Lawful Good to Chaotic Evil, where do your favorite book characters fall in their Dungeons & Dragons alignment? Continue reading at Book Riot
[ Book Riot | 2023-09-26 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#favorite book
Lower trade book sales and costs associated with the creation of its new School Reading Events business resulted in an operating loss in the quarter at Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#operating loss
#trade book
#scholastic
#book club
Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion books
#forthcoming titles
#sex trafficking
#climate change
#gender roles
Faith-based publishers are putting out books to support the whole family in a difficult time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion books
#faith-based publishers
#difficult time
Solid-selling new books, including the new biography of Elon Musk, weren't enough to stop unit sales of print books from falling 5.7% last week from the comparable week in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#elon musk
'To bring our sales and publishing teams even closer together,' says Michael Pietsch, Lauren Monaco follows Alison Lazarus at HBG. The post Hachette Book Group Names Lauren Monaco as EVP, Director of Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-20 21:48:53 UTC ]
More news stories like this | News stories tagged with:
#publishing teams
#michael pietsch
#book group
An exhibition about the bohemian set’s “philosophy of fashion” goes deeper than just clothes. Continue reading at The New York Times
[ The New York Times | 2023-09-15 15:51:18 UTC ]
More news stories like this | News stories tagged with:
#life lessons
#bloomsbury group
#bloomsbury
Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#stephen king
Unit sales of print books fell 7.9% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Sales were down in all categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#circana bookscan
With the adult fiction and nonfiction categories posting declines of 9% and 6%, respectively, unit sales of print books fell 6.1% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult fiction
#circana bookscan
#print book
The release of the second season of 'The Summer I Turned Pretty' on Amazon Prime gave a small boost to the Jenny Han novels that the series is based on last week, but it wasn't enough to stop a 7.1% drop in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#turned pretty
#1% drop
#print book
The 1.2% decline was largely driven by a 4.1% drop in sales for hardcovers in the first six months of 2023, according to figures released by the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#2% decline
#largely driven
#1% drop
#figures released
In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#prior year
#bookscan
Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#6% compared
In another week in which sales in all categories fell, unit sales or print books declined 8.3% at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#categories fell
Jane Friedman claims she had to fight against Amazon’s refusal to remove the misattributed titles because she had not trademarked her nameFive books for sale on Amazon were removed after author Jane Friedman complained that the titles were falsely listed as being written by her. The books, which... Continue reading at The Guardian
[ The Guardian | 2023-08-09 14:28:36 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#real work
#make money
#step-by-step guide
#books include
Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | News stories tagged with:
#book publisher
With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book rating
#taking effect