This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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The eighth annual Walter Awards Ceremony and Symposium took place as a hybrid event at the Martin Luther King Jr. Memorial Library in Washington, D.C., and online on March 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-21 04:00:00 UTC ]
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Melvin Shapiro, once called by 'PW' the "sage of the bargain book business," died earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Despite no new blockbuster title, unit sales of print books rose 4.2% last week, led by a 9.8% increase in sales of adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot
[ Book Riot | 2023-03-07 17:36:00 UTC ]
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Amazon has kicked off another round of discounts for its Fire tablet lineup, with both standard and Kids models on sale. The highlight of the bunch is a deal that brings the latest Fire HD 8 down to $60. That's $5 more than the all-time low we saw over the holiday season, but still about $25 off... Continue reading at Engadget
[ Engadget | 2023-03-06 15:46:54 UTC ]
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Superheroes aren't limited to comic books. Read your way into these novels starring comic book heroes. Continue reading at Book Riot
[ Book Riot | 2023-03-03 11:32:00 UTC ]
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Though the adult fiction segment was the only category to post a sales increase over 2022 last week, its 12% gain was enough to increase total sales of print books by 0.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-02 05:00:00 UTC ]
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With few new titles gaining traction, unit sales of print books slipped 0.8% last week compared to 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Megachurch pastor and bestselling author of ‘The Purpose Driven Life’ Rick Warren is writing his first new book in over a decade. The title, ‘Created to Dream: The 6 Phases God Uses to Grow Your Faith,’ is slated for publication on April 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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With sales falling in all but the adult fiction category, unit sales of print books had their worst week in 2023, falling 8.8% last week from a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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With all of its operating groups reporting sales gains, revenue and profits hit record levels in 2022 at Simon & Schuster. CEO Jonathan Karp called the year "stratospheric." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
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According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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With a full year of sales from its purchase of Workman Publishing in its pockets, Hachette Book Group saw revenue rise over 2021, but higher costs dropped profits. Results at HBG parent, Lagardère Publishing, followed a similar pattern. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Chrissy Metz, best known for her role on TV series 'This is Us,' introduces young readers to God as "a warm, safe light" in ‘When I Talk to God, I Talk About You.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-13 05:00:00 UTC ]
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The last few months have been an exciting time in the world of publishing, not only for the litany of debut novel and short story collection releases, but also for the publication of two long gestating, highly anticipated projects by Cormac McCarthy and Katherine Dunn. The 89-year old’s first... Continue reading at Electric Literature
[ Electric Literature | 2023-02-10 12:00:00 UTC ]
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Unit sales of print books fell 2.1% last week from the comparable week in 2022. Declines in the juvenile categories and a dip in sales in adult nonfiction offset a 3.5% increase in adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
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Author Britney Winn Lee is bringing body-scan meditation to young readers in ‘Good Night, Body: Finding Calm from Head to Toe,’ featuring a guide to acknowledging and relaxing each body part, tranquil illustrations, and notes for parents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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With sales of Prince Harry’s 'Spare' slowing, unit sales of print books fell 4.2% last week compared to the week ended January 29, 2022 at outlets that report to NPD BookScan. The decline put an end to a two-week sales rally spurred by 'Spare.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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Prince Harry's 'Spare' sold more than 195,000 copies in its second week on sale, helping to lift print book sales 1.2% last week over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
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As recent laws restrict school librarians from bringing in new books, they're seeing a drop off of students using the library at all. Continue reading at Book Riot
[ Book Riot | 2023-01-23 17:38:56 UTC ]
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