This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
Lena Dunham's much-talked about essay collection, 'Not That Kind of Girl,' sold about 38,000 print copies in its first week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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With the November 4 publication of the next Diary of a Wimpy Kid book, 'The Long Haul,' Jeff Kinney's series will surpass 150 million copies in print worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Last week saw £23.4m of book sales registered through Nielsen BookScan; its highest value... Continue reading at The Bookseller
[ The Bookseller | 2014-07-16 00:00:00 UTC ]
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Sales of both hardcovers and trade paperbacks, the industry’s two largest print categories, were up 2% in the first six months of this year, compared to the first half of 2013, leading to an overall 1% gain in print unit sales at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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The second installment of J.K. Rowling's Cormoran Strike series (written under the pseudonym Robert Galbraith) sold roughly 21,000 copies in its first partial week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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Hillary Clinton’s "Hard Choices" sold 85,721 copies in its first week on sale at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Just under 3m book sales registered through Nielsen BookScan for the week ending the 31st of May... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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Jeff Kinney says he plans to open a bookstore in his town of Plainville, Mass., aimed at breaking even within five years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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The next book in Jeff Kinney's Wimpy Kid series will be released on 5th November 2014. A... Continue reading at The Bookseller
[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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Unit sales of print books sold through Nielsen BookScan’s mass merchandisers/other channel fell 9% in the first 10 weeks of 2014, compared to the same period in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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The memoir of former defense secretary Robert M. Gates has sold more than 80,000 copies during its first week on sale in the outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
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Unit sales of print books fell 4% in the first week of 2014 compared to the week ended Jan. 6, 2013, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Hard Luck, the eighth book in Jeff Kinney’s Wimpy Kid series, was the bestselling book across all print formats in 2013, selling over 1.8 million hardcover copies Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Despite the controversy stirred up Wednesday afternoon by critical remarks of "homosexual behavior" by Duck Dynasty patriarch Phil Robertson in a GQ interview, Simon & Schuster has no plans to pull Phil Robertson's bestselling book, Happy, Happy, Happy. The title has sold nearly 600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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Print sales held up well during the week of Thanksgiving this year, rising 7.5% in Nielsen BookScan’s retail & club channel compared to the week of Thanksgiving in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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Jeff Kinney's eighth Diary of a Wimpy Kid novel, Hard Luck (Puffin), has retained top spot in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-20 00:00:00 UTC ]
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Manchester United legend's bestselling memoir pushed from the top of books chart by Jeff Kinney's weedy heroHis protagonist is a lazy schoolboy weakling, Greg Heffley, but now children's author Jeff Kinney has shoved the big man of football off the top spot in the UK official book chart.Hard... Continue reading at The Guardian
[ The Guardian | 2013-11-13 00:00:00 UTC ]
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Jeff Kinney has notched up the biggest weekly sale for a children's book in over a year,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
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The National Book Awards in recent years has been working to raise its profile and increase books' cultural impact. Now it's taking another step toward extending its reach. The National Book Foundation, which administers the prizes, will announce Monday that the 2013 awards ceremony and benefit... Continue reading at Crains New York
[ Crains New York | 2013-10-06 00:00:00 UTC ]
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