Sainsbury's Brings Beloved Kids' Character to Life -- and Tops U.K. Book Sales

This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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The Top 10 Book Business News Stories of 2023

The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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Holiday Book Sales Slip Again

For the second consecutive week, gains in adult and young adult fiction were not enough to offset declines in all other categories, resulting in a 2.9% decline in unit sales of print books last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-21 05:00:00 UTC ]
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Murder mystery puzzle book Murdle tops UK Christmas bestseller chart

GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at The Guardian

[ The Guardian | 2023-12-20 14:30:03 UTC ]
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Hoover, Yarros Top OverDrive’s List of Most Borrowed E-books for 2023

Overall, OverDrive reps said 2023 was another banner year for library e-books, with North American public libraries seeing a 55% increase in digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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Turning Kids into Readers Requires More than Access to Books

In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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The End of the Holiday Print Book Sales Streak

Sales of Liz Cheney's new book got off to a good start and three titles by Rebecca Yarros continued to be hot, but print sales dipped 1.1% last week from a year ago. The decline put an end to two weeks of higher sales over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
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‘You Are Everything’ Brings Rumi’s Words to Kids

Author Omid Arabian aims to bring a lesson on mysticism, interconnectedness, and peace to young readers in a new picture book, ‘You Are Everything’ (Triangle Square Books for Young Readers, out now), which was inspired by the ancient poet Rumi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
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Holiday Book Sales Have Another Good Week

Holiday sales of print books followed a small increase over Thanksgiving week with a 4.2% gain last week over the week ended December 3, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
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Children’s books show rise in racially minoritised characters, survey finds

Centre for Literacy in Primary Education records a 26% increase since its first report in 2017, but stresses continuing inequities in representationThirty per cent of children’s books published last year featured racially minoritised characters, according to new research.The sixth report on... Continue reading at The Guardian

[ The Guardian | 2023-11-30 15:21:11 UTC ]
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Suzanne Collins, Rebecca Yarros Drove Print Book Sales Up over Thanksgiving

Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Audible Cyber Monday sale brings a Premium Plus membership down to $6 for the first four months

Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget

[ Engadget | 2023-11-27 18:30:45 UTC ]
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Rebecca Yarros Rescued Print Book Sales Last Week

Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Sales Remain Sluggish for Big Book Publishers

Three of the Big Five publishers struggled in the first nine months of 2023, according to recent financial results, as the industry coped with sagging sales and rising costs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Indigo Books & Music Sales Dropped 12% in Q2

Blaming inflation and customer price sensitivity, Indigo Books & Music, Canada's leading book retailer, saw a 12.4% decline in sales for the second quarter ending September 30. Sales fell both at physical stores and online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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Print Book Sales Fell 8% Last Week

Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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Britney Drives Up Print Book Sales

Led by blockbuster first week sales for 'The Woman in Me' by Britney Spears and a strong showing in the young adult category, unit sales of print books rose 1.4% last week over the week ended October 29, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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Deep Drop in Fiction Led a 3.2% Decline in Weekly Print Book Sales

Unit sales of print books fell 3.2% last week at outlets that report to Circana BookScan. The performance wasn’t a bad one—it was just unable to match the same period last year, when 'It Starts with Us' by Colleen Hoover sold more than 810,000 copies in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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Frankfurt: Swedish, Lithuanian Publishers See Booming Children’s Book Sales

Two publishers in Frankfurt are seeing success with up-and-coming children's book authors, both at home and through foreign rights deals. The post Frankfurt: Swedish, Lithuanian Publishers See Booming Children’s Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 11:38:33 UTC ]
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Print Book Sales Up 4.7% Last Week, Driven by New Adult Titles

A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
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Agatha Christie Books On Sale Today for $2!

Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot

[ Book Riot | 2023-10-04 16:44:37 UTC ]
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