Sainsbury's Brings Beloved Kids' Character to Life -- and Tops U.K. Book Sales

This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote it in conjunction with an ad from U.K. supermarket chain Sainsbury's.The brand's Christmas spot this year brings Mog to life on screen in a whole new story by Ms. Kerr, who both writes and illustrates her children's stories. Since the ad broke last Friday, the new book, available exclusively in Sainsbury's stores, has sold 74,453 copies, according to Nielsen BookScan. That's 17,000 more than the No. 2 book, Jeff Kinney's new "Wimpy Kid" title.So how does a brand persuade an author especially one of Ms. Kerr's standing and integrity to collaborate on an ad? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-11-20 00:00:00 UTC ]

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Kinsella lands first number one in four years

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[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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Walliams claims third number one as Grisham's Rooster crows

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[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Bullet Journal creator signs book deal

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[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Worst remains best: second week for Walliams at number one

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[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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BookCon 2018: From Wimpy Kid to Bill Clinton

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[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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[ Publishing Perspectives | 2018-05-04 00:00:00 UTC ]
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[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Star Wars: The Last Jedi rockets to chart top spot

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[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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Fire and Fury trumps Kerridge to claim number one

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[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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Fire and Fury pipped to No 1 in UK book charts by Lose Weight for Good

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E L James' Darker casts a shadow over the chart

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[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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