Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with:
#architectural digest
#real simple
#mobile device
#e-commerce site
#drive sales
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile ads
#week ago
#begun working
#move appeared
#simply put
#lose money
UNESCO has called the destruction of libraries and books in Mosul 'one of the most devastating acts of destruction of library collections in human history.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library collections
#human history
Acquisitions are getting done for very different reasons now than during the M&A heyday. The post Guess What? Magazine M&A Is Back. Here’s Why. appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
More news stories like this |
As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#town hall
#digital world
#longer apply
#sponsor content
'Ghost Fleet,' 'Resurrectionists,' and 'Sundowners' will be switched to monthly digital editions before being released in print trade paperback collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print titles
#digital imprint
It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post wsj
#marketing campaigns
#tough time
Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place. Schembari is not a retiree who sips tea at Politics ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed books
On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater... Continue reading at Advertising Age
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fan base
Simon & Schuster will be reprinting 10,000 copies of revered 'New York Times' critic and columnist David Carr's 2008 memoir following his death last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshops
#independent publisher
Madonna's "Sex" had long dominated the list of the top most searched for out-of-print books, but there's a new title on top of the list. The post What are the Most Searched For Out-of-Print Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#out-of-print books
Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013,... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vc-backed publishers
#$683 million
#trim costs
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
As anticipation continues to mount for the Valentine’s Day release of the 'Fifty Shades of Grey' film adaptation, the book hit #1 on Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
#film adaptation
News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#real estate
You can't open this book—literally—until you make it clear you don't have any preconceived notions.I'll admit it: I definitely judge books by their covers. But this book might train those of us who are prone to snap judgments to become slightly better people. If you look at the book with... Continue reading at Fast Company
[ Fast Company | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judge books
The prince shown printing presses and an edition of the Guardian from 1987 during visit to St Bride FoundationWith Catherine Mayer’s biography about him being serialised in the Times, probably the last thing Prince Charles wants to do is learn about publishing, particularly newspapers. But he... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printing presses
#hot metal
#fleet street
Amazon customers in the US can now convert their print titles into Kindle books with a software package called Kindle Convert. Currently available in the US for computers running Windows 7 and 8, the software helps users to scan in pages of their print books, converting the image into usable... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon customers
#print titles
#kindle books
#print books
#include features
A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james harding
#newspaper publishers
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media strategy
#emerging markets
#latin america
#middle east