Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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PW reviewers were impressed with these spirituality and religion books published in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends w... Continue reading at Engadget
[ Engadget | 2014-12-07 00:00:00 UTC ]
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Campaigners and prominent trade figures, including many high-profile authors, have expressed their delight with the High Court’s decision to rule the government's ban on sending books to prisoners unlawful. Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Last week Barnes & Noble severed its ties with Microsoft, taking another step toward becoming, in the words of CEO Mike Huseby, a “client- and content-focused” company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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Thrillbent, the digital comics portal started by comics writers Mark Waid and John Rogers, has spun-off into a full featured app and a print campaign with two different publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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By Ron Epstein In late 2012, I purchased a small, local publishing company. The marquee property was a magazine called L.A. Parent that distributed approximately 70,000 free copies every month, along with other... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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Postal rate hikes, paper shortages, the rise of digital publishing, and one of the deepest economic recessions in recent history are just a few of the factors that have harried magazine publishers in the past decade. Many publishers have had to... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-01 00:00:00 UTC ]
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With unit sales of print books up about 2% in the first 47 weeks of 2014, year over year, at outlets that report to Nielsen BookScan, the industry is poised to post its first increase in print sales since 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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A number of new developments and new technologies suggest that custom textbook publishing is on the cusp of a boom not seen since the early 1990s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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How she dodged the Hollywood complex to make A Girl Walks Home Alone at Night.In a world where Hollywood is investing more and more into comic book heroes and reboots, it's perhaps unsurprising that a black and white Iranian vampire western wouldn't be the easiest pitch to studios. Ana Lily... Continue reading at Fast Company
[ Fast Company | 2014-11-21 00:00:00 UTC ]
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