Target Mobilizes Back-to-School Print Campaign With Image Recognition

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #architectural digest #real simple #mobile device #e-commerce site #drive sales

Other Publishing stories related to: 'Target Mobilizes Back-to-School Print Campaign With Image Recognition'

Handseller Gives Indies Mobile Option

After nearly four years of work, Eagle Harbor Book Company, in Bainbridge Island, Wash., is getting ready go live with Handseller, an app that will give independent booksellers a way to make personalized book recommendations to customers with their iPhones and iPads. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bainbridge island

Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

James Patterson does it again: more school library donations

Patterson originally announced that he would be donating $1.25 million to school libraries but now he's increasing the amount to $1.5 million. 'I’m blown away by the number of parents and teachers who have shared the urgent needs of their community’s school library,” the author said in a... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #school libraries #school library

Are publishers ready for Google’s ‘mobile-friendly’ rankings?

For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile screens #algorithm change

Folio winner Family Life 'deserves recognition' says trade

Akhil Sharma’s Family Life (Faber) has finally gained the recognition it deserves by winning the Folio Prize, trade figures have told The Bookseller. Meanwhile, a spokesperson for the prize said there will be conversations about the future of its funding this summer. Sharma’s novel, based... Continue reading at The Bookseller

[ The Bookseller | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deserves recognition #akhil sharma #folio prize #trade figures

Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data

'The Perks of Being a Wallflower' is taken out of classrooms at a Connecticut high school

'Perks' was taken off a reading list for freshman after one parent objected to inappropriate passages. The book is still in the school library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school library

Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #publicity campaign #first-time author

James Patterson donates more than $1 million to school libraries (+video)

The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 million #irish schools #independent bookstores #increase awareness #vital role #school libraries #librarians play #transforming lives

Authors Annoyed by Gender-Segregated School Visits

Some public schools now exclude boys from school visits by female authors and it is driving authors crazy. The post Authors Annoyed by Gender-Segregated School Visits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public schools #school visits #female authors

James Patterson donates more than $1 million to school libraries

[ The Christian Science Monitor | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 million #school libraries #irish schools #independent bookstores #increase awareness #vital role #librarians play #transforming lives

Audiobook only: Why one company is skipping print editions

Audible, the largest producer and seller of audiobooks, has reportedly begun commissioning original audio works. A book by Jeffery Deaver is one of the works currently being created by the company. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeffery deaver

Crown's Image Books Halts Acquisitions

In the latest change in Crown's Christian Publishing Group, the company has announced it will stop acquiring new titles for its Catholic imprint, Image Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest change #stop acquiring #image books

Patterson to fund school libraries in the US

After funding school libraries in the UK via a World Book Day award, author James Patterson is launching a similar scheme in the US. The author is donating $250,000 (£165,527) to American school libraries through a grant programme administered by Scholastic Reading Club, a division of... Continue reading at The Bookseller

[ The Bookseller | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #similar scheme

Clinton Foundation Ad Campaign Erases Women From Billboards, Conde Nast Magazines

A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age

[ Advertising Age | 2015-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #collective stand #21st century

World Book Day: British and Irish children head to school dressed as book-based characters

World Book Day is celebrated on March 5 in Britain and Ireland and an important part of the day is children dressing up as a literary character for school. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important part

The latest Web publishing design trend: Mimic print

Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday

[ Digiday | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital operations

Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #people wanted #sights set #global head

Mail Online censured over Liz Jones article – but print version is cleared

Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian

[ The Guardian | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online #print version #online version