PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and others. Zynga, meanwhile, produces well-known mobile titles like CSR Racing, FarmVille, and Words with Friends. Take-Two said that the deal will result in $6.1 billion worth of 12-month pro-forma net bookings, meaning it will become one of the largest gaming companies in the world. "This strategic combination brings together our best-in-class console and PC franchises, with a market-leading, diversified mobile publishing platform that has a rich history of innovation and creativity," said Take-Two Chairman and CEO Strauss Zelnick. The deal will also help Take-Two save about $100 million annually after two years. Zynga itself was on an acquisition streak of late, having acquired the studio behind Torchlight 3early last year. Zynga has sometimes relied on acquisitions to find the hottest games in the notoriously fickle mobile gaming market. Still, Take-Two said that the mobile industry booked $136 billion 2021 and is currently growing at over 8 percent, so the money is there to be had. Mobile will now account for half of its net bookings (net amount of products and services sold digitally or sold-in physically), the company said. Continue reading at 'Engadget'
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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Scholastic has acquired a royal superhero fantasy adventure series about Prince Alfie, heir to the throne, by TV scriptwriters Mark Huckerby and Nick Ostler. The publisher acquired world rights to two titles in the series and the first book, Defender of the Realm, will be published in 2016.... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Penguin Random House imprint Vermilion has acquired a new book by Brené Brown about overcoming mistakes, called Rising Strong. Susanna Abbott, Vermilion publishing director, and Cathryn Summerhayes of WME agreed the deal for UK and Commonwealth rights. Brown is a research professor at the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-21 00:00:00 UTC ]
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A memorial service for Random House UK’s Simon Master, who died in January, provided a fitting PS to the London Book Fair which wrapped up last week. The post UK Publishing Giant Simon Master Remembered appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-20 00:00:00 UTC ]
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How the rebels behind scholarly publishing app Mendeley—once labeled sellouts—are growing their company after being acquired by Elsevier.In 2013, when Victor Henning announced that his startup Mendeley would be acquired by one of the world's biggest media companies, he knew there would be... Continue reading at Fast Company
[ Fast Company | 2015-04-18 00:00:00 UTC ]
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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At this point, it's almost illegal if you don't describe Scribd as the Netflix of reading, which has just signed a new audiobook deal with Penguin Random House. The agreement gives the service access to 9,000 of the super publisher's library, includi... Continue reading at Engadget
[ Engadget | 2015-04-16 00:00:00 UTC ]
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The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Open Road Integrated Media has secured rights to a large body of British writer Alan Sillitoe’s work, as well as the rights to his last, unpublished novel, 'Moggerhanger.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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The two spiritual leaders will collaborate on the book to share their perspectives on joy and achieving a meaningful life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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With the book fair just days away, a number of major sales have closed in the U.S., among them the acquisition of a debut novel, by a 25-year-old, for a rumored seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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The Electronic Frontier Foundation (EFF) is currently seeking a law change in the US that would enable third parties to preserve older games that are no longer supported by their publisher in ways that, currently breach copyright law. Continue reading at Stuff
[ Stuff | 2015-04-10 00:00:00 UTC ]
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I B Tauris has commissioned a book which explores the medieval world that inspired George R R Martin’s A Song of Ice and Fire series and the television programme based on the books. Carolyne Larrington, a tutor in medieval English literature at St John’s College Oxford, will look at how Martin... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Zynga founder Mark Pincus is rejoining the gaming company as CEO effective immediately, replacing Don Mattrick, who led Zynga for less than two years.The executive shuffle comes after the company struggled in recent years to maintain its early growth rate. It hired Mattrick in 2013 to help... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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Dan Buettner, author of 'The Blue Zones Solution: Eating and Living Like the World’s Healthiest People' (National Geographic, 9781426211928), will appear on NBC's 'Nightly News' on Tuesday, April 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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In the third major deal for an indie author in the run-up to next week's London Book Fair, Grand Central's Forever imprint has inked Meredith Wild to a five-book, seven-figure deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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