PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and others. Zynga, meanwhile, produces well-known mobile titles like CSR Racing, FarmVille, and Words with Friends. Take-Two said that the deal will result in $6.1 billion worth of 12-month pro-forma net bookings, meaning it will become one of the largest gaming companies in the world. "This strategic combination brings together our best-in-class console and PC franchises, with a market-leading, diversified mobile publishing platform that has a rich history of innovation and creativity," said Take-Two Chairman and CEO Strauss Zelnick. The deal will also help Take-Two save about $100 million annually after two years. Zynga itself was on an acquisition streak of late, having acquired the studio behind Torchlight 3early last year. Zynga has sometimes relied on acquisitions to find the hottest games in the notoriously fickle mobile gaming market. Still, Take-Two said that the mobile industry booked $136 billion 2021 and is currently growing at over 8 percent, so the money is there to be had. Mobile will now account for half of its net bookings (net amount of products and services sold digitally or sold-in physically), the company said. Continue reading at 'Engadget'
[ Engadget | 2022-01-10 13:17:58 UTC ]
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When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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#mobile content
SAGE has purchased Pion Limited, an independent publisher of academic journals. The sale, which was brokered by Bertoli Mitchell LLP, was announced jointly by chairman for Pion, David Cohen and Ziyad Marar, SAGE’s global publishing director. The acquisition results in Pion’s entire publishing... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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#independent publisher
#announced jointly
#david cohen
#ziyad marar
Tech news blog Re/code has been acquired by online publishing company Vox Media, just 18 months after spinning off from its former parent, The Wall Street Journal. Continue reading at Stuff
[ Stuff | 2015-05-27 00:00:00 UTC ]
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#vox media
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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#media partners
Summersdale's recently-launched health imprint Vie will publish a memoir by British psychiatrist Linda Gask this September. The Other Side of Silence: A Psychiatrist's Memoir of Depression chronicles Gask's own experiences of depression. Despite spending her career helping other people's mental... Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
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#mental health
Macmillan has acquired two books by sports psychologist Professor Damian Hughes. Non-fiction publisher Robin Harvie acquired world rights to The Five Steps to a Winning Mindset and one other book from David Luxton at DLA. Luxton is the author of How to Think Like Sir Alex Ferguson, which was... Continue reading at The Bookseller
[ The Bookseller | 2015-05-15 00:00:00 UTC ]
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#aurum press
Virgin Books has acquired the UK and Commonwealth rights to Wildflower, a collection of autobiographical essays by actress and producer Drew Barrymore. In the essays Barrymore, who shot to fame as a child actress when she played Gertie in Steven Spielberg’s "E.T.", writes about incidents from... Continue reading at The Bookseller
[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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#virgin books
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#steven spielberg
Pan Macmillan has acquired a new epic fantasy series in a six-figure deal. Senior commissioning editor Bella Pagan bought world rights to John Gwynne’s standalone trilogy from agent John Jarrold. The trilogy will be set in the same stirring Celtic-inspired world as Gwynne’s first quartet, the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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Chicken House and production company Altitude Film Entertainment have jointly acquired Moondust by debut writer Gemma Fowler. Chicken House will publish the novel in autumn 2016 and Chicken House and Altitude will develop a film script based on the book. Rights were acquired from film agent... Continue reading at The Bookseller
[ The Bookseller | 2015-05-14 00:00:00 UTC ]
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Sun, sand, and--sin? Shelve the beach reads for books that explore the shadows of evil-doing and guilt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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#beach reads
Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
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#native ads
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#weather company
'Sesame Street's' Cookie Monster will appear on 'Rachael Ray' on Tuesday, May 12 to promote 'Sesame Street Let's Cook' (Houghton Mifflin Harcourt, 9780544454361). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
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General Ann Dunwoody, author of 'A Higher Standard, Leadership Strategies from America’s First Female Four-Star General' (Da Capo Press, 9780738217796), will appear on MSNBC TV’s 'Andrea Mitchell Reports' on Thursday, May 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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#higher standard
#leadership strategies
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For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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#short video
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Biteback has acquired a memoir from radio presenter Paul Gambaccini about when he was falsely accused of sexual assault. The publisher acquired the UK and Commonwealth rights to Love, Paul Gambaccini, which it describes as a “no-holds-barred story” about 12 months of trauma, from Caroline... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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#falsely accused
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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#ad spending
Orion has signed two books by Kate Lord Brown, who has previously been published by Atlantic’s Corvus imprint. Kate Mills, Orion publishing director, acquired the novels from Sheila Crowley at Curtis Brown, for a “good five-figure sum”. The first novel, The Christmas We Met, will be published... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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Little, Brown Book Group has acquired a new novel by YA Book Prize-shortlisted author Keren David. Cuckoo, which will be published under the Atom imprint, is about a washed-up child star who needs a new home and a new direction, and finds them in unlikely places and through the most improbable... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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#jenny savill
ProQuest will assume ownership and management of Coutts and MyiLibrary, and “form a strategic partnership" with Ingram for print fulfillment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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#strategic partnership
Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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#drive traffic
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