Take-Two is acquiring mobile game giant Zynga for $12.7 billion

PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and others. Zynga, meanwhile, produces well-known mobile titles like CSR Racing, FarmVille, and Words with Friends. Take-Two said that the deal will result in $6.1 billion worth of 12-month pro-forma net bookings, meaning it will become one of the largest gaming companies in the world. "This strategic combination brings together our best-in-class console and PC franchises, with a market-leading, diversified mobile publishing platform that has a rich history of innovation and creativity," said Take-Two Chairman and CEO Strauss Zelnick. The deal will also help Take-Two save about $100 million annually after two years. Zynga itself was on an acquisition streak of late, having acquired the studio behind Torchlight 3early last year. Zynga has sometimes relied on acquisitions to find the hottest games in the notoriously fickle mobile gaming market. Still, Take-Two said that the mobile industry booked $136 billion 2021 and is currently growing at over 8 percent, so the money is there to be had. Mobile will now account for half of its net bookings (net amount of products and services sold digitally or sold-in physically), the company said.  Continue reading at 'Engadget'

[ Engadget | 2022-01-10 13:17:58 UTC ]
News tagged with: #big move #rich history #publishing platform

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Johnson & Alcock acquires Fox Mason

Literary agency Johnson & Alcock has acquired Fox Mason, the literary agency set up by Ben Mason in 2010, for an undisclosed sum.   Johnson & Alcock is taking on the liability for Mason’s 20 authors as well as his employee Becky Thomas, who joins Johnson & Alcock as an associate... Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek

[ AdWeek | 2015-06-26 00:00:00 UTC ]
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Strident acquires animal tale by Holman

Scottish publisher Strident has acquired an illustrated children’s book by actor and anthropologist Hugh Holman. The Almost Animals is about Angle, a crocogator who lives with the other mixed-up animals in a world called Nowhere. Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Scribd Acquires Librify

Librify, an early ebook subscription and social reading service, has been acquired by Scribd, one of the current and most successful ebook subscription services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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Walker acquires YA novel from Curham

Walker Books has acquired a new YA novel by Siobhan Curham, author and editorial consultant for Zoella’s Girl Online. Senior commissioning editor Mara Bergmanbought the world rights to The Moonlight Dreamers, about a girl with two fathers, from Erzsi Deak at Hen & Ink Literary Studio. Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
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Walker acquires teen title by Luurtsema

Walker Books has acquired the debut teen novel by comedian and screenwriter Nat Luurtsema. Goldfish is a comedy about Lou Brown, a swimmer who fails an Olympic time-trial and decides to give up the sport completely. She tries to find her new ‘thing’ and enters a world of underwater somersaults,... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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Rosen Publishing Acquires Jackdaw Publications

Rosen Publishing will move the editorial and production operations of Jackdaw Publications to New York City where it will operate as an autonomous imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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Ello, the ad-free social network alternative to Facebook, launches mobile app

Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, June 7, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 31, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Bookselling Roundup, Week Ending June 12, 2015

Berea, Oh., gets its first bookstore in three decades. The Walls of Books franchise is adding a 10th store. Anderson’s launches an Indiegogo campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Can mobile save the world from a dystopian ad future?

Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian

[ The Guardian | 2015-06-10 00:00:00 UTC ]
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S&S acquires 'captivating' Swedish novel

Scribner in the UK and Atria Books in the US, both part of the Simon & Schuster group, have acquired a new book by Swedish novelist and playwright, Jonas Hassen Khemiri. World English Language rights in the novel, titled Everything I Don’t Remember, were acquired by Rowan Cope, editorial... Continue reading at The Bookseller

[ The Bookseller | 2015-06-10 00:00:00 UTC ]
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Sphere acquires actress Welch

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[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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Zaffre acquires David Jackson series

Zaffre, an imprint of Bonnier Fiction Publishing, has acquired a new crime series by David Jackson. The series is set in Liverpool and features policeman DS Nathan Cody.The first book in the series is entitled A Tapping at my Door. Zaffre acquired the UK and Commonwealth rights from Oli Munson... Continue reading at The Bookseller

[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek

[ AdWeek | 2015-06-05 00:00:00 UTC ]
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S&S rushes through 'Ugly Game' reprint

Simon & Schuster has rushed through a second reprint of The Ugly Game: The Qatari Plot to Buy the World Cup by Heidi Blake and Jonathan Calvert after the Fifa arrests last week, which dominated news headlines around the world. The publisher ordered a 1,500 reprint of the book, only released... Continue reading at The Bookseller

[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek

[ AdWeek | 2015-06-02 00:00:00 UTC ]
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Capstone acquires Oliver picture book

Capstone has acquired a picture book by Carmen Oliver, author and founder of book agency The Booking Biz. Bears Make the Best Reading Buddies was created to encourage literacy and is about a little girl called Adelaide and her reading buddy, Bear. In the story, Adelaide has to persuade her... Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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