PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and others. Zynga, meanwhile, produces well-known mobile titles like CSR Racing, FarmVille, and Words with Friends. Take-Two said that the deal will result in $6.1 billion worth of 12-month pro-forma net bookings, meaning it will become one of the largest gaming companies in the world. "This strategic combination brings together our best-in-class console and PC franchises, with a market-leading, diversified mobile publishing platform that has a rich history of innovation and creativity," said Take-Two Chairman and CEO Strauss Zelnick. The deal will also help Take-Two save about $100 million annually after two years. Zynga itself was on an acquisition streak of late, having acquired the studio behind Torchlight 3early last year. Zynga has sometimes relied on acquisitions to find the hottest games in the notoriously fickle mobile gaming market. Still, Take-Two said that the mobile industry booked $136 billion 2021 and is currently growing at over 8 percent, so the money is there to be had. Mobile will now account for half of its net bookings (net amount of products and services sold digitally or sold-in physically), the company said. Continue reading at 'Engadget'
[ Engadget | 2022-01-10 13:17:58 UTC ]
News tagged with:
#big move
#rich history
#publishing platform
In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#native ad
HarperCollins UK has teamed up with George R R Martin and digital product studio Reason to produce a new Game of Thrones app. Released today (30th July), the free app is designed as a "bridge product" for fans of the TV series who have not yet read the books. The app asks users where they are... Continue reading at The Bookseller
[ The Bookseller | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
#hc uk
#harpercollins uk
#free app
Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile content
#publish content
#content discovery
#push notifications
Pan Macmillan has made four “major” acquisitions as part of a “significant investment” in its business and popular science lists. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights excluding Canada to The Storyteller’s Secret by Carmine Gallo from SMP. Gallo is the author of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
#major acquisitions
#significant investment
Two Roads is to publish a book reimagining the lives of three women from the Vanderbilt family. Publisher Lisa Highton bought UK rights for the currently untitled book by Therese Anne Fowler from Jenny Meyer on behalf of Wendy Sherman. The book will “take readers from the extravagant world of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#untitled book
#jenny meyer
#gilded age
#jazz age
Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek
[ AdWeek | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
Virago has acquired the memoir of American musician, actor and writer Carrie Brownstein. Ursula Doyle, associate publisher of Virago, bought UK rights in the memoir, titled Hunger Makes Me a Modern Girl, from Hal Fessenden at Penguin Random House US. Continue reading at The Bookseller
[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american musician
#ursula doyle
#associate publisher
#modern girl
Scribner has acquired a novel by French novelist and playwright Karine Tuil called The Age of Reinvention. Editorial director Rowan Cope acquired British Commonwealth rights from Heidi Warneke at Editions Grasset & Fasquelle for Scribner UK. The novel will be published by Peter Borland at... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french novelist
#scribner uk
#atria books
#english translation
#sam taylor
Ebury Press has bought Ctrl, Alt; Delete, a memoir about growing up online, by journalist and blogger Emma Gannon [pictured]. Commissioning editor Sara Cywinski has bought UK and Commonwealth rights to the book, in which Gannon talks about subjects from editing photos for MySpace to... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebury press
#bought uk
#robyn drury
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 12, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling ibooks
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web pages
#consumer engagement
#brands aren
Oculus VR came under fire last week after its CEO said the company will fund development of about two dozen “Oculus-exclusive” games for its virtual reality headset. The company has now responded to the complaints, saying some of those games may eventually come to other VR platforms.The spat... Continue reading at PC World
[ PC World | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oculus vr
Bookstore sales rose by just less than 1% in May compared to May 2014, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#census bureau
The e-commerce site is 20 years old this week. So what influence has it really had on the retail and internet industries?It was originally billed as “Earth’s Biggest Bookstore” and featured over one million titles. Twenty years later it boasts over 270m active accounts and claims to have more... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#corporation tax
#lasting impact
#bill gates
#reportedly paid
#holy grail
Family Christian Stores creditors will vote on the fate of the beleaguered chain by August 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
More news stories like this |
Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post meredith
Two fan cultures collide in the new "Doctor Who" trailer that was dropped at Comic Con 2015. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
More news stories like this |
If you think capturing the Iron Throne with an army of the Unsullied and a couple of dragons takes planning, imagine taking a dozen "Game of Thrones" cast and creators through the madness of Comic Con! For the first time ever, Los Angeles Times Television Critic Mary McNamara and her 17-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic con
Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baker taylor
#week announced
#mobile app
#library users
Allen & Unwin has acquired the UK and Commonwealth rights to Heart of Jazz by Sara Lövestam, a novel about a bullied schoolgirl and a retired jazz musician. Sam Redman at Allen & Unwin UK acquired the book from Maria Cardona and Marina Penalva at Pontas Literary & Film... Continue reading at The Bookseller
[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allen unwin