Take-Two is acquiring mobile game giant Zynga for $12.7 billion

PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and others. Zynga, meanwhile, produces well-known mobile titles like CSR Racing, FarmVille, and Words with Friends. Take-Two said that the deal will result in $6.1 billion worth of 12-month pro-forma net bookings, meaning it will become one of the largest gaming companies in the world. "This strategic combination brings together our best-in-class console and PC franchises, with a market-leading, diversified mobile publishing platform that has a rich history of innovation and creativity," said Take-Two Chairman and CEO Strauss Zelnick. The deal will also help Take-Two save about $100 million annually after two years. Zynga itself was on an acquisition streak of late, having acquired the studio behind Torchlight 3early last year. Zynga has sometimes relied on acquisitions to find the hottest games in the notoriously fickle mobile gaming market. Still, Take-Two said that the mobile industry booked $136 billion 2021 and is currently growing at over 8 percent, so the money is there to be had. Mobile will now account for half of its net bookings (net amount of products and services sold digitally or sold-in physically), the company said.  Continue reading at 'Engadget'

[ Engadget | 2022-01-10 13:17:58 UTC ]
News tagged with: #big move #rich history #publishing platform

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Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Quercus acquires The Soup Cleanse diet book

Quercus has acquired a “major” new diet book. Ione Walder bought UK and Commonwealth rights, excluding Canada, to The Soup Cleanse by Angela Blatteis and Vivienne Vella from Nicole Bond at Grand Central Publishing in the US. Continue reading at The Bookseller

[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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International Hot Book Properties, Week of Monday, September 7

The new Canadian novel by the author of 'The Bear' sells in the States, a Finnish picture book makes its way to Germany, Swedish thriller 'The Evil Book' continues to sell, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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Granta acquires new Ben Marcus books

Granta Books has acquired two new books from Ben Marcus, author of The Flame Alphabet and Leaving the Sea. Senior editor of Granta Books, Max Porter, acquired UK & Commonwealth rights for a collection of stories and a novel, both as yet untitled, from Judith Murray at Greene and Heaton on... Continue reading at The Bookseller

[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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Portobello Books acquires 'chilling' gothic story collection

Portobello Books has acquired The Things We Lost in the Fire - a “chilling, compulsive” collection of gothic short stories - at auction. UK and Commonwealth rights to the collection, by Argentine writer Mariana Enriquez, were acquired by editor Anne Meadows from Sandra Pareja at Casanovas &... Continue reading at The Bookseller

[ The Bookseller | 2015-09-05 00:00:00 UTC ]
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This Week's Bestsellers: September 7, 2015

Bryan Stevenson’s Carnegie Medal–winning ‘Just Mercy’ get a big bump this week, landing at #8 overall. Plus Sue Grafton knocks Harper Lee from the #1 spot in hardcover fiction, Brené Brown debuts strong in hardcover nonfiction, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Book Deals: Week of September 7, 2015

British bestseller Santa Montefiore moves to a new house; Kerry Lonsdale, of the Women’s Fiction Writers Association, sells her debut; and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek

[ AdWeek | 2015-09-03 00:00:00 UTC ]
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iBooks Bestsellers: 'Grey' Falls to #12

EL James' consistently bestselling "Grey" fell a staggering eight spots to #12 on iBooks bestseller list for the week ended Aug. 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-02 00:00:00 UTC ]
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These Pictures Of Dogs Taken Over a 12-Year Span Will Make You Hug a Dog

Photographer Amanda Jones talks to Co.Create about her book, Dog Years, in which she revisits her canine photo subjects after 12 years.A parody video last year called Cathood teased the idea of Richard Linklater's real-time aging epic Boyhood, if it were about pets. A new coffee table book... Continue reading at Fast Company

[ Fast Company | 2015-09-01 00:00:00 UTC ]
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These Are the 10 Magazines With the Biggest Mobile Readerships

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek

[ AdWeek | 2015-08-26 00:00:00 UTC ]
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Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Games Meet Books at Gamescom Cologne

Gamescon Cologne and the Frankfurt Book Fair invited rights pros from book publishing, video games and others to meet and discuss rights and licensing. The post Games Meet Books at Gamescom Cologne appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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‘Facebook is the best app for news': Publishers are still way behind in mobile

Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday

[ Digiday | 2015-08-14 00:00:00 UTC ]
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Religion Publishing News From Around The Web: August 12, 2015

Three Somali sisters who founded a publishing house, a Mormon author who says “we just can’t shame women,” and a controversial romance book are creating a buzz on the web today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
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Facebook Is Working on a Twitter-Like App That Lets Publishers Send Mobile Breaking News Alerts to the Masses

Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative.   This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
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Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Bookselling Roundup, Week Ending August 7, 2015

M. Judson in Greenville, S.C.; the Little Bookstore in Shelbyville, Ill.; and UH Bookstore in Honolulu have already opened this month. And Webster Groves Bookshop, is celebrating its first half century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek

[ AdWeek | 2015-08-06 00:00:00 UTC ]
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