Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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As Apple works toward a relaunch of its Beats Music streaming service, it’s reportedly pushing labels to kill off the free version of Spotify.It’s a bold move by Apple if The Verge’s unnamed sources are accurate, coming less than two years after a judge found that the company colluded with... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
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Roy Keane and Roddy Doyle's memoir The Second Half leads the nominations for the Cross British Sports Book Awards shortlists, as it competes for three separate prizes. The book, published by Orion, is in the running for autobiography of the year, football book of the year and the outstanding... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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#digital solutions
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House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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#mobile site
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Penguin Random House in the US has launched a new consumer-facing website under a unified branding. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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We caught up with the whimsical illustrator about productivity, creativity, and why her spirit animal is a "tiny, delusional bird."You've probably seen illustrator Maira Kalman's whimsical, wryly funny work, whether you know it or not. Her supersaturated gouache paintings have graced countless... Continue reading at Fast Company
[ Fast Company | 2015-04-22 00:00:00 UTC ]
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Headline has acquired books by former cricketer Phil Tufnell, ex-boxer Ricky Hatton and rugby union player Adam Jones. Non-fiction publishing director Jonathan Taylor was behind the trio of acquisitions. Continue reading at The Bookseller
[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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In the first of our new A world of illustration series, we share a selection of illustrations from Mexican children’s books – and celebrate this year’s Mexican focus at the London Book Fair Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-04-13 00:00:00 UTC ]
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A list of the most recent books by writers attending the author reception, the Scholastic Meet & Treat party, and/or the opening reception with members of #WeNeedDiverseBooks, cosponsored by PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Below is a list of the most recent books by writers attending the author reception, the Scholastic Meet & Treat party, and/or the opening reception with members of #WeNeedDiverseBooks, cosponsored by PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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E-book services company ePubDirect has today (8th April) relaunched itself as Vearsa. Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
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Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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