Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can be found in the "stories" section of the app where publishing and media partners host channels and shows. HBO's channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it.Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat's automated platform to buy the ads inside the stories section, which allows them to target users based on age, location, gender, interests and other characteristics. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-24 00:00:00 UTC ]
News tagged with: #promoted story #stay home #media partners

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The state of mobile ad spending in 5 charts

As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
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7 Ways to Get People to Share Your Snapchat Messages, Even Ads

Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek

[ AdWeek | 2015-05-27 00:00:00 UTC ]
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Here Is the Captivating Ad Format Facebook Hopes Wows Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek

[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Black Friday boosts US book sales

Book sales in the US jumped 23% week on week in the seven days ending 30th November as 15.8 million print books registered through Nielsen BookScan. It follows two consecutive weeks of volume growth above 5%. Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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Black Friday Drives Sales of Kindles, Fire Tablets

Amazon kicked off this year’s cyber Monday by claiming that Black Friday sales of its Kindle e-readers and Fire tablets were up significantly over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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Can Barnes & Noble's Black Friday 'secret weapon' reverse the chain's slumping sales?

Barnes & Noble will be offering 500,000 copies of signed works by major authors to kick off the holiday shopping season. But will it be enough? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
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Christmas Creep: Pushing Black Friday Up

It’s not just Amazon that is testing how early shoppers are willing to get serious about Christmas. B&N is launching Discovery Weekend, the weekend before Thanksgiving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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FastPencil Offers Self-publishing Services to Evernote Users

FastPencil partnered with Evernote to offer the ability to self-publish Evernote notes as print and ebooks, as well as offer distribution and sales. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
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Publishers join in Black Friday offers

Publishers have joined retailers for the first time in offering customers up to 50% off books as... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

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[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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'Adweek' Launches Self-Serve Ad Platform

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[ AdWeek | 2011-11-15 00:00:00 UTC ]
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First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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From Black Panther to Black Lightning: black superheroes are go!

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[ The Guardian | 2018-01-21 00:00:00 UTC ]
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Google's Ad Boss on Ad Blocking, AMP Ad Viewability and Enhanced Campaigns

Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age

[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Is That Black Enough For You?!?: inside the Black cinema revolution of the 70s

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[ The Guardian | 2022-10-29 06:17:49 UTC ]
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