Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can be found in the "stories" section of the app where publishing and media partners host channels and shows. HBO's channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it.Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat's automated platform to buy the ads inside the stories section, which allows them to target users based on age, location, gender, interests and other characteristics. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
News tagged with:
#promoted story
#stay home
#media partners
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#iconic titles
#business side
#hearst tower
#week tonight
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#facebook appeared
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video service
#publishing platform
#$736 million
As of today, subscribers to Amazon Music Unlimited in the U.S., UK, and Canada can now listen to one audiobook per month from Audible's catalog for free. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook
#subscription service
Minnesota's first Black woman–owned indie bookstore has changed hands five months after owner Dionne Sims announced that she intended to sell. The new owner—a self-described artist, academic, and an activist—will identify herself at an open house event at the store next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore
#changed hands
#black woman
When I glanced out a window and noticed that the sky was turning dark outside, I poked Maurice and told him to gather up his things. I carried the well-loved hardcover of Little Women to the library circulation desk, Maurice following behind holding on to Alexander and the Terrible, Horrible, No... Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-06 09:56:24 UTC ]
More news stories like this | News stories tagged with:
#hardcover
You basically have three options for watching live TV at home: Hook up a digital antenna, pay for a cable subscription or sign up for a live TV streaming service. The content you get through a digital antenna is free, but limited to your local broadcast networks (ABC, CBS, Fox, NBC and PBS).... Continue reading at Engadget
[ Engadget | 2024-10-31 09:00:36 UTC ]
More news stories like this | News stories tagged with:
#libraries
#faq query
Glory Edim's 'Gather Me' traces the dramatic arc of her life as well as her discovery of Maya Angelou, James Baldwin, Toni Morrison and other Black writers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-10-21 17:03:20 UTC ]
More news stories like this | News stories tagged with:
#book club
#black writers
#toni morrison
#james baldwin
#maya angelou
#glory edim
“I was loath to jump into it,” Black List founder Franklin Leonard says of expanding into publishing. “It’s not a great look to be like, ‘I'm from Hollywood and I'm here to save you.’” Continue reading at Wired
[ Wired | 2024-10-04 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#book world
#film industry
Report finds that books with main characters from minority ethnicities or who are disabled or neurodivergent are written by those who do not share the protagonist’s identityMore than half of children’s books with marginalised main characters are by writers and illustrators who do not share their... Continue reading at The Guardian
[ The Guardian | 2024-10-03 17:10:48 UTC ]
More news stories like this | News stories tagged with:
#books published
#main characters
#report finds
#white authors
#study finds
#uk children
Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
More news stories like this | News stories tagged with:
#newspaper publisher
#tv channels
Increasing number of black authors forced to self-publish or promote work on social media, says Selina BrownThe founder of a book festival celebrating black authors has said they are “forced” to pave their own way into the publishing world because of a lack of diversity within the... Continue reading at The Guardian
[ The Guardian | 2024-10-02 16:06:33 UTC ]
More news stories like this | News stories tagged with:
#british book
#self-publish
#book festival
#publishing world
#self-published children
#increasing number
#publishing industry
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based... Continue reading at AdWeek
[ AdWeek | 2024-10-01 13:28:38 UTC ]
More news stories like this | News stories tagged with:
#digital media
#black americans
#streaming services
#entertainment industry
Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian
[ The Guardian | 2024-09-10 22:39:27 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#hogwarts school
#boy wizard
#hermione granger
#ron weasley
The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | News stories tagged with:
#publishers including
#live updates
#taking place
#open web
#ad exchanges
Finding “good homes for good projects” is the ongoing mission for Chang Jiang Printing Media founder and marketing director Samuel Chung. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Get into the life of a Civil Rights icon when she's still a girl, learn about Nigerian women protesting, and more. Continue reading at Book Riot
[ Book Riot | 2024-09-04 15:35:00 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
#black authors
Franklin Leonard's unproduced screenplay platform is ready to shake up the slush pile, expanding eligibility to unpublished novel manuscripts as part of a new program led by Randy Winston, formerly of the Center for Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#slush pile
Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with:
#publishing division
#significant cuts
#challenging year
#free app
#latest updatesget
#guardian australia
In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book banning
#read books