Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay home and watch "Game of Thrones" instead. The ad is the first since Snapchat began serving ads to go out to every user in the country.The ad can be found in the "stories" section of the app where publishing and media partners host channels and shows. HBO's channel will also be labeled as an ad, it will have a tile with a cover image pointing to the promoted story, and people click the tile to watch it.Until now, advertisers could only buy short, interruptive video ads inside stories that are created by publishers like BuzzFeed, Hearst, 21st Century Fox, NBCUniversal, and other media partners. Advertisers typically use Snapchat's automated platform to buy the ads inside the stories section, which allows them to target users based on age, location, gender, interests and other characteristics. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-24 00:00:00 UTC ]
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Three Black women novelists make their debut with tales of inheritance, friendship, and alternate futures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Job cuts add to costs for streaming service but it gains 10m premium subscribers in fourth quarterSpotify’s push beyond music has tipped the streaming service into the red again, after it acquired the rights to 200,000 audiobooks for premium subscribers, with Prince Harry’s autobiography and... Continue reading at The Guardian
[ The Guardian | 2024-02-06 15:45:35 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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These books by Black authors include moving explorations of the past, bold visions of the future, and sage advice for the present. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-01 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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A new volume of the Black feminist’s previously unpublished writing is read in audiobook form by a full cast of Black women. Continue reading at The New York Times
[ The New York Times | 2023-12-15 10:00:20 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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You can read countless ebooks, listen to audiobooks, and browse comics with one of these WIRED-tested digital reading subscriptions. Continue reading at Wired
[ Wired | 2023-12-02 14:00:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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Amid ongoing challenges, Black authors and editors are creating the love stories they want to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Not unlike the 'Storytel Originals' effort to create new audiobook content in some markets, France's Vivlio is starting a 'Stories' platform. The post France’s Vivlio, 10 Years Old, Launches New Ebook Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-16 22:07:48 UTC ]
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Amazon has begun notifying Comixology users that they’ll no longer be able to read comics on the app come December 4. Comixology is merging with the Kindle app, and users’ libraries will soon only be accessible via the latter. The move caps off the ruination of... Continue reading at Engadget
[ Engadget | 2023-11-15 21:39:11 UTC ]
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Fiction writer Lesley Nneka Arimah joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss how Black horror writing speaks to our current cultural moment. She talks about editor/director Jordan Peele’s new anthology, Out There Screaming: An Anthology of New Black Horror, in which her... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-09 09:19:59 UTC ]
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A little over a month after launching in the U.K. and Australia, Spotify's new streaming audiobook service is now available the U.S., meaning that tens of millions of Spotify premium subscribers now have access to a catalog of more than 200,000 audiobook titles—including titles from all the Big... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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In an October 30 message, Goodreads officials urged users to report activity designed to “harass readers or authors, or attempt to artificially deflate or inflate the overall rating” of books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Darrin Bell didn’t set out to write his much anticipated graphic memoir, The Talk. He’d initially sold another project delving into the lives of three generations of men in his family, all descendants of an enslaved man named Addison Bell, in a two book deal to Henry Holt and Co. But as he was... Continue reading at Electric Literature
[ Electric Literature | 2023-10-30 11:00:00 UTC ]
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