Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the occasion to subtly throw shade at rival Instagram. As Ad Age’s Garett Sloane writes, the campaign is called “Real Friends,” and it focuses on friendships between people who use the messaging app to bond in fun ways. Snapchat is hoping to build on the strong user growth it’s seen recently. And it’s getting its message out on billboards, digital, broadcast, print—and on Instagram, which is less about building "real" relationships and more about presenting an idealized, carefully curated vision of your life. As Sloane reports, Snapchat paid Instagram influencers to post inspirational quotes about friendship that are part of its ad campaign. Such as this one from singer-songwriter Joan Jett: “You don’t lose when you lose fake friends.” Touché. Edelman drops a client that runs border detention centers Ogilvy has reportedly faced an internal backlash from employees upset about its work for U.S. Customs and Border Protection. Now The New York Times reports Edelman has been caught up in a similar controversy, and it says it has resigned the client. The client was GEO Group, a private, Florida-based company that has contracts to run U.S. detention centers for immigrants. The PR giant had... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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The longest-held American prisoner of North Korea is revealing the details of his ordeal in a new book, ‘Not Forgotten.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-03 00:00:00 UTC ]
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Patrick Ness and Lewis MacDougall, the actor playing the lead role in the upcoming film adaptation of Ness' A Monster Calls, will be appearing at this year’s Young Adult Literature Convention (YALC). Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
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Secondary school pupils are far less interested in reading than children at primary school, with only 40% of 14-16 year-olds saying they enjoy reading compared with more than 70% of 8-11 year-olds, according to a new National Literacy Trust (NLT) report. Continue reading at The Bookseller
[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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When Partners closed its wholesale arms in Holt, Mich., and Renton, Wash., it also meant the dissolution of the company's distribution operation. Now those clients have the option to move to Midpoint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
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Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Sphere non-fiction has acquired a debut health and fitness book by Instagram sensation Faya Nilsson, a personal trainer and winner of Cosmopolitan’s Lifestyle Blogger of the Year for her blog, fitnessontoast.com. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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The colouring book boom and continued strength in UK education publishing was not enough to compensate for tough export markets in 2015, notably in the US, according to statistics collated by the Publishers Association. The invoiced value of UK publishers’ sales of books for export fell 3% year... Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015... Continue reading at AdWeek
[ AdWeek | 2016-03-25 00:00:00 UTC ]
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Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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The revamped four-day Paris Book Fair, now called Livre Paris, closed last night with a drop in visitor numbers of about 15% from last year’s 180,000, which in turn were 10% fewer than the year before. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
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The trade group representing European movie theater owners has rejected a proposed in-home film-screening service from technology investor Sean Parker. Parker, an entrepreneur who served as Facebook's first president, is pitching a home-video service that would give users access to films when... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-18 00:00:00 UTC ]
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HarperNonFiction has acquired Instachaaz, the first book by Instagram "sensation" Chaz Hutton. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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The Publishers Weekly Stock Index fell 3.6% overall, with declining share prices for Amazon and News Corp. offsetting gains elsewhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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The International Publishers Association has called for the immediate release and protection of a 73-year-old publisher arrested in Dhaka, Bangladesh on the grounds that he had launched a book deemed offensive to Islam. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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US ebook subscription service Scribd is dropping its unlimited ebook subscription offer, and moving to a hybrid model as of next month. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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Hachette UK saw overall sales fall by 6.7% in the fourth quarter of the year due to lower ebook sales, with its parent company Lagardere Publishing saying that "market trends have reversed in the US and the UK". Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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